Zipline’s Retail Metaverse Report surveyed 600 people across the country ages 13-50 to better understand how generational differences influence consumer perception of and participation in virtual retail experiences.
Gen X: 53%
Gen X: 32%
Gen X: 19%
Across all ages who have participated in the metaverse, the most frequently reported reason people participated in the metaverse was
Gen Zers participating in the metaverse were equally likely to engage with mid-tier retailers as they were with high-end retailers such as Gucci, Balenciaga, Dior and Burberry.
Despite only 51% of Gen Z participating in the metaverse and 85% saying they were indifferent about brands developing a metaverse presence, nearly 85% say they’d be interested in a hybrid experience that devotes mixed-use space at in-person locations to utilize AR/VR technology and shop online.