About Us

By retail, for retail. Meet Zipline

We’re a group of former retail professionals here to transform how retail operates with software and know-how that enables best-in-class brands to be amazing.

Our Vision: Improve the lives of millions of retail employees by making it easier for them to get their jobs done every day.

Our Story

How we got here

CEO and Co-founder Melissa Wong started Zipline because she couldn’t find a technology solution that solved her communication problem at one of North America’s largest retailers. She was focused on getting stores to execute to brand standards but it was a struggle. Email, portal sites and old technologies were slow, archaic and hard to use. They didn’t align field leaders or engage Associates in an effective way.

After hundreds of conversations with store managers, district leaders, HQ employees, and peers across the industry, she realized that the breakdown in store execution was the result of ineffective communication - and it was holding the brand back from achieving its goals. So, she partnered with technical Co-founder, Jeremy Baker to build Zipline.

Today, Zipline is used, and loved, by close to 80 best-in-class brands around the world to bring brand strategies to life in stores and keep today on track.


Zipline's 2024 NPS: 90

Our greatest reward is how much our customers love using Zipline. Our last NPS survey revealed an NPS score of 90 on a scale of -100 to 100. That’s unheard of in SaaS.

Retail Tech 100: The Tech Innovators Transforming Retail

The Retail Tech 100 is CB Insights’ annual ranking of the 100 most promising B2B retail tech companies in the world. This year’s winning companies include startups working on e-commerce infrastructure, supply chain automation, cashierless checkout, and more.

ModernRetail Awards Finalist

This year’s Modern Retail Awards honored the retailers that survived and thrived in 2020 by doubling down on customer-focused experiences, even when it meant swiftly pivoting their campaign and product strategies to accommodate new shopping behaviors. Retail Zipline was a finalist with our client American Eagle for Best Use of Technology.

Ernst and Young's Entrepreneur of the Year 2023 Bay Area

Now in its 37th year, Entrepreneur Of The Year is one of the preeminent competitive business awards for transformative entrepreneurs and leaders of high-growth companies who are building a more equitable, sustainable and prosperous world for all.

Tech Trailblazers Finalist

Tech Blazers is a global awards program focused on enterprise technology startups. The program rewards winners in 12 major enterprise technology sectors, identifies one outstanding company entrant from any category, and makes two awards to individual female and male executives who have delivered outstanding innovation or change. Our CEO and Co-founder Melissa Wong, was a runner up for The Female CxO Trailblazers Award.

Best Tech Places to Work in the Bay Area

The companies that won highlighted a range of amazing perks and benefits that definitely stand out, but more importantly, they also go above and beyond to ensure that their work cultures are creative, inclusive, and rewarding for their tech teams.

Great Place to Work-Certified

Great Place to Work Certification is the most definitive ‘Employer-of-Choice’ recognition that organizations aspire to achieve. The Certification is recognized world over by employees and employers alike and is considered the ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures.

Culture & Careers

Life at Zipline

Looking to help millions of retail workers enjoy their work? You’ve come to the right place. We’re passionate about helping retailer workers love their jobs because we know how much better life is when you love your work.


We want you to work when you’re most effective and take breaks when you need to rest. That’s why we offer a flexible vacation policy and encourage employees to balance work and play.

Remote Culture

Long before Covid-19, Zipline employees were working from home (and vans and boats and RVs and Airbnbs). We don’t have a single office, yet we maintain a culture that feels like one big group hug.

Diverse & Inclusive

Because our employees are located around the globe, we have a naturally diverse team and continually strive to bring in people of different backgrounds and experiences.


We double down on collaboration, whether it’s helping prospects build a business case, working with customers on change management, or launching a new feature. "Teamwork makes the dream work" is alive and well here.


See how Zipline helps keep today on track