About Zipline
Built by retail, for retail
We’ve walked in your shoes—and made it easier to keep moving forward.
Studies show that the industry average for store execution hovers around just 29%.
But it’s not store teams’ fault.
Stores aren’t ignoring directions—they’re just not getting them in the right way. Critical messages are buried in email chains, portals are clunky and outdated, and employees spend time hunting for information they’d otherwise put toward helping customers.
That’s where Zipline comes in.
We know the struggle because we lived it
Zipline was born out of our co-founder’s frustration with a particular task management platform.
Before she started Zipline, Melissa Wong worked in operations and communications for a major retail brand. But the tools they were using made aligning, engaging, and empowering store teams next to impossible. There needed to be a better way.
Recognition and awards
NPS Score: 89
Our customers love us —a lot. That’s nearly unheard of in SaaS.
Industry-leading Innovation
“Zipline keeps exceeding my expectations – year after year!”
Voted easiest to use & best usability
“Zipline is super intuitive to start using, from the associate level up to the admin level.”
We wrote the book on better store execution (literally)
Melissa and her co-founder, Jeremy, built a platform to fix communication in retail. Then documented their proven strategies in the book Stores Don’t Suck.
Through relatable stories, real-world experience, and five key principles, they break down how to finally get stores to execute the way HQ intends, without the headaches.
Join the movement
Retail deserves better. Zipline makes better possible.
Ready to see the difference?