Our Story

By retail, for retail. Meet Zipline

We’re a group of former retail professionals here to transform how retail operates with software and know-how that enables best-in-class brands to be amazing.

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We built the solution we always wanted to exist.


Hi, my name is Melissa and I’m the co-founder of Zipline. I spent 10 years at one of the largest specialty retailers in North America focused on getting stores to execute to brand standards. It was a struggle. After hundreds of conversations with store managers, district leaders, HQ employees and peers across the industry, I realized that the breakdown in store execution is a result of ineffective communication.

Email, portal sites and old technologies are slow, archaic and hard to use. They don’t align field leaders or engage Associates in an effective way. It doesn’t need to be so hard. Technology can now automate manual processes, personalize content to individual users, remind teams of the work that needs to be done and provide easy reporting into execution. Everything can be done in a super streamlined, easy and engaging way.

Zipline is the answer to how to get better store execution, which ultimately leads to profitable sales. It’s the store communication solution that I always wanted to exist, and is the result of my years in retail.

Today more than 75 brands around the world use, and love us to improve their business. I invite you to try us and see why.

Melissa Wong

Co-Founder, CEO of Zipline



Zipline’s 2022 NPS: 78!

Our greatest reward is how much our customers love using Zipline. Our last NPS survey revealed an NPS score of 78 on a scale of -100 to 100. That’s unheard of in SaaS.


Retail Tech 100: The Tech Innovators Transforming Retail

The Retail Tech 100 is CB Insights’ annual ranking of the 100 most promising B2B retail tech companies in the world. This year’s winning companies include startups working on e-commerce infrastructure, supply chain automation, cashierless checkout, and more.


ModernRetail Awards Finalist

This year’s Modern Retail Awards honored the retailers that survived and thrived in 2020 by doubling down on customer-focused experiences, even when it meant swiftly pivoting their campaign and product strategies to accommodate new shopping behaviors. Retail Zipline was a finalist with our client American Eagle for Best Use of Technology.


Tech Trailblazers Finalist

Tech Blazers is a global awards program focused on enterprise technology startups. The program rewards winners in 12 major enterprise technology sectors, identifies one outstanding company entrant from any category, and makes two awards to individual female and male executives who have delivered outstanding innovation or change. Our CEO and Co-founder Melissa Wong, was a runner up for The Female CxO Trailblazers Award.


Best Tech Places to Work in the Bay Area

The companies that won highlighted a range of amazing perks and benefits that definitely stand out, but more importantly, they also go above and beyond to ensure that their work cultures are creative, inclusive, and rewarding for their tech teams.


Great Place to Work-Certified

Great Place to Work® Certification is the most definitive ‘Employer-of-Choice’ recognition that organizations aspire to achieve. The Certification is recognized world over by employees and employers alike and is considered the ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures.