Performance Optimization Engine

Know what drives revenue. Coach every store to do it.

ZipCoach uses AI to drive better store performance and revenue growth by turning store-level signals into personalized action plans that help your field leaders close gaps and scale what works.

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A man looking at a tablet, overlaid with digital UI panels showing task lists, a flagged stores table, and a bar chart of historical data.

Turn signals to business impact

Turn frontline intelligence into fleet-wide growth

Driving revenue requires continuous store optimization. With ZipCoach, that’s possible across hundreds of locations.

  • Understand performance gaps: See which frontline behaviors, operational conditions, or external factors are influencing results.
  • Take the next best action: Give field leaders prioritized, store-specific coaching actions they can put into motion in one click.
  • Scale what works: Measure the impact of those actions and apply proven approaches across similar locations.

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Connect store performance to revenue growth

ZipCoach is an AI-enabled solution that connects insight to action and action to business outcomes, helping brands improve frontline performance and drive revenue growth across the entire fleet.

Dashboard showing store performance metrics with cards for “Performing” and “Underperforming” stores, plus a list of “Top Improvement Opportunities” for specific locations.

Know what drives performance at every store

Seeing which stores are performing or falling behind is only the beginning. ZipCoach’s AI helps you understand what’s contributing to performance at each location in real time by surfacing signals like behavioral data, traffic, weather, inventory, and more. With this context, your field leaders can focus on coaching where it matters most and take action to improve store performance and drive revenue across the fleet.

Coach every store toward better performance

ZipCoach’s AI gives your field leaders prioritized, store-specific coaching actions personalized to each location’s unique opportunity. Recommendations are grounded in the signals behind that opportunity, and become messages, tasks, or learning assignments in one click. Deliver them through Day Sheets and the frontline workflows teams already use.

Zipline dashboard showing ZipCoach performance metrics, including store performance tiers and specific improvement opportunities for various locations.
Dashboard showing a location summary, a 23% sales-to-goal performance card, a historical data line graph, and a table of performance indicators with conversion and readership rates.

Keep raising the bar, store by store

ZipCoach helps turn successful coaching into repeatable performance across the fleet — so your field leaders can close gaps, spread what works, sharpen prioritization, and improve continual store performance to drive business and revenue growth.

“By connecting the behavioral data inside Zipline with our actual store KPIs, ZipCoach surfaces daily, clear, actionable suggestions for our field leaders, right inside the tool they’re already using.

It gives us visibility into the root causes of underperformance in our stores early, empowering our field teams to step in and fix the behavior before it impacts our results.”

— Ryan Holm, DVP of Retail Innovation and Operations at Helzberg

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The intelligence behind smarter coaching and performance

ZipCoach helps your field leaders move from guesswork to clarity, insight to action, and individual wins to fleet-wide improvement. It combines a broad set of performance and behavioral signals with store-specific intelligence and a closed-loop approach that measures what works and makes the next action smarter.

A man in a suit looking at a smartphone, surrounded by floating digital dashboard widgets showing sales data, performance metrics, and store improvement opportunities.

Connect the signals behind store performance

ZipCoach connects 300+ performance, operational, external, and frontline behavior signals to uncover what’s driving performance at each location and why. Get:

  • A clear view of how frontline behaviors affect store performance
  • Store and peer-group comparisons that surface meaningful patterns
  • Performance models tailored to your brand
  • Data-backed relationships between behaviors, conditions, and outcomes
  • Plain-language explanations field leaders can act on
  • Regularly refreshed insights and customizable performance indicators

Make every recommendation specific to every store

ZipCoach identifies the unique opportunity at each location, so you always know what to do next. It gives you:

  • Stores that require immediate attention
  • Prioritized coaching actions tailored to each store
  • Relevant store context and peer comparisons
  • Clear explanations of why each action matters
  • The highest-impact opportunity to focus on first
Two people looking at a tablet, overlaid with data tables for “Flagged Stores” and “Performance Indicators.”
A woman looking at her phone, with a digital “Take Action” menu overlay listing various team-related tasks and communication options.

Put recommendations to work in Zipline

ZipCoach enables your field leaders to turn recommendations into frontline execution with one click, right where your teams already work:

  • Create pre-populated, customizable messages
  • Assign tasks and learning modules
  • Deliver actions through the Day Sheet
  • Track execution in the same Zipline workflow
  • Keep field leaders from moving between multiple dashboards and tools

Measure what works and improve the next move

ZipCoach closes the loop between coaching actions and business outcomes, helping you understand what works and scale it:

  • Track completion and follow-through
  • Measure impact on business outcomes
  • Identify which interventions are working
  • Capture successful approaches from high-performing stores
  • Apply proven actions to similar locations
  • Improve future recommendations over time
A man and a woman in an office setting looking at a laptop, overlaid with an “Actions taken” task list and a “Performing” bar chart showing 50 stores at 85% to 115% of goal.

Built to power the frontline

Built into Zipline’s frontline operations platform

ZipCoach is AI built into Zipline, turning recommendations into communication, tasks, learning, and action right where your frontline teams work.

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Employee communication

Go from scattered comms to a unified channel that connects every layer of the business.

Task management

Assign, prioritize, and track daily tasks so HQ's plans actually make it to the floor.

Learning

New hires. New roles. New updates. Keep training at their fingertips, so standards stay high everywhere.

Store audits

Run faster, more thorough store walkthroughs and take corrective action on the spot.

Reporting and analytics

Break free of spreadsheets. Dive into real-time, store-level data from one dashboard.

Knowledge base

Give every employee instant answers to policy and product questions right from their device.

The latest resources

More for frontline leaders

Scale retail performance across every store

See how ZipCoach connects performance signals to the right coaching action, so business and frontline leaders can measure impact and scale what works.

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