The Next Generation of the Grocery Workforce is the Community.

A man pays at a supermarket checkout with a card, assisted by a cashier. Groceries, including a pineapple, are visible.

Are your store communications ready?

In order to boost retention, grocers need to increase workers’ meaning in the workplace and connection with the broader organization.

Grocery store workers are no longer viewed as simply staff members who fill shelves and operate cash registers. Thanks to the pandemic, grocery workers have taken on a new importance: essential workers, who are often also called on to learn new omnichannel skills. The result of this shift has been the formation of the next generation of the grocery workforce: a community of essential employees who, when they are given the right communication tools, feel happier, more loyal and more prepared to tackle every aspect of their jobs.

Read the white paper to learn:

  • How top grocers are navigating the shifting workforce demands
  • Tactics for growing your focus on workforce communication and making communication platforms work for your business
  • The #1 reason why grocers must foster this new generation of the grocery worker community to ensure success

Sign up for our newsletter to see how Zipline helps keep today on track.

Guides & Resources

Stay ahead of retail industry technology.