Results snapshot:
- Saved up to 60 hours per month on translating communications
- Aligned teams across countries, from HQ to the frontline, with centralized information
- Gave HQ and store teams more time to strategize and sell
- Raised confidence in execution across stores from 20% to 100%
Kave Home is a furniture and decor design company with over 140 points of sale in 80 countries, and no sign of slowing down. Their story began in 1983 in Girona, Spain, where they established a guiding ethos held through every step of their worldwide expansion: family roots, solid principles, and a genuine commitment to people.
A serious dedication to sustainability falls under those principles. From the conscious selection of materials to collaboration with responsible partners to environmentally thoughtful processes. What wasn’t sustainable—especially as a global retailer—was how they communicated with and supported all of their store teams. So they turned to Zipline for a scalable, all-in-one communications and task management platform.
They needed to:
- Infuse more efficiency, clarity, and consistency into communications
- Scale execution, training, team communication, and
- Translation across regions
- Balance brand cohesion and consistency with local market nuances
- Streamline operations from HQ to the field
- Save more time and energy (for employees and the planet) getting things done
“Our store managers and store teams are ambassadors of the brand, and transmit our philosophy to our customers. I’m the former store manager from our pilot store in Barcelona, and I really know how important this role is. I work for them—for the customer, and for them.” – Regina Maroto, Retail Operations Manager
Invest Time in Translation
We were lucky to get time with Kave Home’s Regina Maroto and Cristina Puig, Retail Operations Manager and Girona Store Manager, and get their joint perspective from HQ and store level. Their system before Zipline—a patchwork of emails, video and phone calls, WhatsApp messages, an internal “wiki,” and Google Translate—was something they both knew couldn’t keep pace with the company’s growth.
This was especially evident when it came to translating…well, everything from Spanish into English, French, and Italian. Using a mix of external tools, agency services, and internal help to translate communications took up a ton of time and resources.
“It’s important to have all the documentation and communication in the mother language of the teams,” Regina emphasized. “At the beginning, we were duplicating or triplicating documents, publishing in Spanish, copying the text into a translation tool,” and would organize in folders marked by language.
Regina estimated about 6 minutes per translation of each message, document, and any and every type of communication. And with new locations and markets on the roadmap, that had to change. Because of the time-suck and because critical brand and executional details were getting lost in the shuffle. So when Kave Home adopted Zipline, the ability to auto-translate communications—instantly and reliably—was an immediate win.
That totaled about 30-40 hours saved per month across her team. Communications and documentation were in one platform all employees could easily access, keeping information consistent, updates quick, and content was more evergreen. It helped the planet stay a little greener, too.
“I’m super happy because we have all these different departments uploading info for their teams, and we know they’ll be auto-translated…this prevents people from having to print things out, that maybe would end up being updated in a week,” Regina continued. “Talking about sustainability, we don’t want to be printing all that info. For me, this is a game changer.”
“[Zipline’s] a really big tool for us. We work with it every day, and now I can’t think about working with anything else because it’s improving every day.” – Cristina Puig, Girona Store Manager
Leveling Up Execution, Everywhere
There’s no executing without communicating. When Kave Home replaced their disconnected channels with Zipline’s unified communications and task management, everything—everywhere—became clearer, more efficient, and more accurate.
“Now, it’s super easy to check that all the stores have done the task. Perfect. These two are behind, I can follow up,” Regina relayed. “We can make sure all the teams have the communication, the signage…and for our visual merchandising team, they can download all photos in one folder that’s organized by store.”
Time was freed up for more impactful and strategic focus that was previously spent jumping between tools, in back-and-forth conversations, providing context between siloed channels, and following up on messages and tasks they hoped got through to relevant teams.
Girona Store Manager Cristina Puig saw the difference firsthand, on the floor. “[Zipline] is a tool that’s really helped us to be 100% focused on our workspace, and that’s a huge thing,” she said. Now, instead of fielding (and being distracted by) WhatsApp notifications or parsing disjointed information for answers, her team knows everything they need is in Zipline. And what are they doing most with that saved time and energy?
“Selling!” laughed Cristina. “They’re selling more, and planning, and thinking about other strategies.”
Meanwhile, Regina’s confidence in execution across all stores and locations has skyrocketed.
“For me, right now, I’m 100% confident [tasks will be executed]. Why? Because I can see how many people read it. If I send a task with, you need to upload a photo, I have proof of life that this is true,” she explained. Whereas before, she had about 20% confidence messages would be read and tasks completed. “I can see if the task is done or not. This doesn’t ensure that everyone will do it, but at least I have the visibility to focus on teams that aren’t following through.”
“For me, it’s efficiency and the brand image, that we can ensure that all the stores give customers the same vision, the same vibes, the same feeling.” – Regina Maroto, Retail Operations Manager
Keeping Teams Aligned and Engaged
Giving everyone, from HQ to the frontline, a shared and targeted space for communications, training, learning, and tasks, means information remains consistent for all employees in all regions. Cross-location performance is trackable. Employees feel more empowered. And all teams stay aligned.
“For us, it’s really good,” Cristina began. “We organize everything into groups. Almost all communication is in Zipline, with every person on the team. Not only managers, but sellers, pro managers, interior designers…and with the chat, you can speak with other teams at other stores.”
And because all documentation, product details, training materials, brand guidelines, and everything in between, is accessible—and translated—in one place, information stays consistent and up-to-date for everybody. Cristina especially loves how simple and navigable the resources are now. “The library is really visual. It’s so easy, it’s quick, it’s smart, and it’s a time-saver, of course.”
From Regina’s Operations Manager perspective, Zipline’s easy access, intuitive design, and centralization has boosted employee and even training engagement. New employees are “fascinated with Zipline” and store teams love having a place where they can talk directly with their managers and each other, and easily find everything they need: “They really appreciate it’s something that’s for them.”
One of the most notable everyday impacts is on their morning briefings—which every employee can sync up with, no matter when they start. Because daily priorities and respective tasks are outlined in Zipline, all employees need to do is check their dashboard and get cracking.
“That’s the point,” Regina told us. “You clock in, say hello, grab the iPad, and check the important things.” With Cristina adding, “It’s a really big tool for us. We work with it every day, and now I can’t think about working with anything else because it’s improving every day.”
“Because you have everything centralized, there is no doubt where the truth is. It’s there, you know? And if you want to grow globally, align, and be locally agile, you need a tool like this.” – Regina Maroto, Retail Operations Manager
Results Seen and a Future Envisioned
“As the company rapidly expanded, it became essential to structure and document all processes in a centralized, accessible environment,” said Regina. “Previously, information depended on multiple points of contact. Today, with Zipline, teams have a single source of truth that ensures consistent execution and operational alignment across all stores.”
While one of the key differentiators Regina made sure to point out was how, from the smooth and thoughtful rollout guided by her key Account Manager, Isabelle—who worked as Director of Retail Operations at Sephora before joining Zipline—to the incredible support team, she feels truly listened to and understood. “It’s super easy to tell which tool is made by people who know retail. There are a lot of tools that talk about task management, communications. They are not made for retailers.”
They look to the future with a lot of excitement, and we’re just as excited to join along for the ride. As they continue expanding their operations, so will their use of Zipline to further optimize the way all of their teams work together. From implementing “Litto,” their version of our AI assistant, to translating for even more languages in more countries, Kave Home’s growing presence across the globe will remain consistent, sustainable, and rooted in the values that make their employees—and customers—love them.
Learn How Zipline Can Keep Your Day on Track
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About Zipline:
Zipline is the leading platform for frontline execution and communication. Purpose-built by retail veterans, Zipline helps more than 150 of the world’s best brands — including Sephora, The Fresh Market, and AEO Inc.— bring their brand strategies to life in stores. By unifying task management, communication, learning, and operational insights, Zipline Keeps Today On Track for field leaders, store managers, and frontline associates alike. Consistently recognized for excellence, Zipline holds an industry-leading Net Promoter Score (NPS) of 89, a 4.9/5 customer satisfaction rating, and was named Overall Store Management Platform of the Year by the Retail Breakthrough Awards. Zipline was also recognized as a Top 100 B2B Retail Tech Company by CB Insights.
About Kave Home:
Kave Home is a furniture and decor design company with a presence in over 80 countries and more than 140 retail locations worldwide. Beyond their products, their brand is steadfast in the values that have guided them from the beginning: family roots, solid principles, and a genuine commitment to people. They view design as a means to bring spaces to life, where each piece tells a part of a larger story. Since 1983, they’ve drawn inspiration from Girona’s traditions and the essence of the Mediterranean to meticulously care for every detail of the process, from the conscious selection of materials to collaboration with dedicated partners. Day by day, they continue to challenge themselves to go beyond and build a more responsible future.
