“Zipline is intuitive. It’s efficient. It’s easy to use, and it makes communication seamless and engaging for me as a publisher and our store teams.” – Justina Griffin, Manager of Store Communication
L.L.Bean is an iconic American retailer dedicated to celebrating and sharing in the joy of the outdoors. Founded in 1912, it’s grown to a global, omni-channel brand beloved for its first-class customer experience and quality outdoor apparel. That goes for team members as much as customers. As District Manager Peggy Zaret put it, L.L.Bean “brings the joy and restorative power of the outdoors to life, not only for our customers, but for our employees as well.”
So when it came to communicating with and managing stores, they wanted something deeper than a messaging or task management tool. They wanted to empower every employee to do their best work—and make sure they feel empowered by bringing more clarity, agency, and meaning to their day-to-day.
“We were really looking for something that could, yes, message and task stores, but also something that would bring them in and connect them to the brand purpose, our company culture, and engage our frontline,” explained Justina Griffin, Manager of Store Communication.
Well, like an L.L.Bean customer on the hunt for the definitive waterproof boot or coziest flannel, they found exactly what they were looking for. Watch their full story above to hear straight from L.L.Bean’s leadership and frontline teams how Zipline’s all-in-one store operations platform helped:
- Streamline communications and keep teams and stores aligned on daily strategies
- Engage frontline employees with clear messaging and tasks, easy resource access, recognition for trackable performance, assessments, and surveys
- Save time and payroll dollars—and increase productivity and sales—with one clear, organized communications and information hub that keeps all full-time and part-time employees up to speed
- Give leadership a simple way to stay on top of tasks and keep execution high
- Elevate the customer experience through a more informed, engaged, and empowered frontline
“Measuring success for us in Zipline is based on readership and execution, but also when we go into the stores and see it come to life. We see the communications alive in the stores, the visual direction we sent out, the transfer direction to get things out, or a visual promotion in stores…the biggest ROI is just the time it has saved that we can now use toward helping our customers.” – Justina Griffin, Manager of Store Communication
See how Zipline can keep today on track for your stores
Even the most complex retail organizations see 90%+ execution with Zipline’s one-stop shop for tasks, communications, and store-level insights. Book a demo to talk about what your teams need and how ours can help.
