PacSun, a leading US apparel retailer for teens and young adults, knew there had to be a better way to communicate with its 315 stores than emails, physical documentation, phone calls, texts, and everything in between. Store and field teams were overwhelmed with messages and information—some of which may not even be relevant to them—and HQ had no consistent way of knowing who read and did what.
PacSun had 3 core problems: targetability, searchability and accountability. “It was super complicated to not only feel like we knew what the expectations were, but I imagine it was really hard at the store level as well,” said Eric Wardian, Manager of Store Communications.
This led to a ton of time and energy spent on over communication and following up to make sure everything was understood and completed. Until Zipline offered a single, easily accessible place where messaging, documentation, and task management could coexist.
“Now that we have Zipline, we feel confident that stores are reading messaging and executing how we are expecting them to. And it gives us confidence on the HQ and publisher side that our communications are being affected,” Store Communications Specialist, Lianne Préstamo, told us.
The Zipline difference
“What I like most about Zipline is they continue to innovate and change with new features that allow us to make our jobs even better, every single time. Zipline is easy—it just works.”
- Store teams can now access information on their own instead of relying on constant top-down communication
- HQ and managers are confident that stores are reading messages and executing on time, up to standard
- Managers have one place to communicate with store teams—and can track progress across stores
- Messages and information can be targeted to individual team members at all levels
- Accessibility, visibility, and accountability in one platform allows for more collaboration among business partners
- Significant time is saved by not having to manually compile information, check in, and monitor tasks for completion
- All that time saved means employees have more chances to innovate and improve, visit stores in person, and plan ahead as a team
- District Managers can virtually check in on stores when traveling and get a complete snapshot of what’s going on and what’s getting done
- The “plethora of reporting” in Zipline makes it easier to measure success in terms of execution, readership, and overall engagement
See the Zipline difference for yourself
Book a demo to get a tour of our platform and tell us what you need to stay on track.
