When COVID-19 hit the U.S. in March 2020, it resulted in an
unprecedented health and economic crisis. Unlike other retail categories
who had to close or saw foot traffic vastly diminish, grocery retailers
fulfilled the essential role of keeping food on our tables and cleaning
supplies in our hands. In many ways, grocers were, and still are, the
heroes of the pandemic.
In light of what the country has been through, grocery retailers are
looking to expand their omnichannel offerings and make connections
and touch points that have not been contemplated before. Customers’
lives are in constant motion, and they’re trying to find more convenience,
value and ease in their shopping experience. In the digital world,
these two roads meet to provide a roadmap to personalization, and
when pushed, can carve out additional ways to individualize customer
experience to increase brand loyalty. For grocery retailing, there is a real
opportunity to build an omnichannel environment that uniquely serves
local communities and creates memorable shopping experiences – all
while keeping employees engaged and safe.
To help navigate your omnichannel journey, Zipline has put together this
easy to reference guide, touching on the technological, as well as the
emotional, needs to stay competitive today.
