The Container Store is the only US retailer offering solution-oriented custom spaces and organization for its customers. But when they reflected on their internal communications and processes across 100+ stores, they realized they needed a better solution of their own.
“Communication is leadership, and that is one of our foundation principles,” said Barbara Gonzales, General Manager. “Prior to Zipline, there were a lot of emails, voicemails.” Along with printed communications passed around and initialed. “It was almost over communication,” Ken Nylan, District Director, added.
Information—and accountability—was slipping through the cracks of all these channels. And while full-time employees were facing over communication, part-timers were missing out because they didn’t have company email addresses.
“Our CEO, Satish, came from Sephora, and he used Zipline there and loved it. He wanted to be able to unify the company and include everyone,” Lee-Anne Bradley, Sr. Store Communications Specialist, said.
Now everyone can see what’s going on, have messages and tasks targeted to them, track execution, and collaborate and celebrate together. As Jen Pape, VP of Stores put it, “I use [Zipline] a lot to look at execution, but I actually use it a lot to celebrate and reach my voice out to store teams.”
The Zipline difference
“I start my day with Zipline and I end my day with Zipline. It’s as easy as that.”
- Now it’s simple to see who’s doing what, who’s reading messages, and whether directives made it through to execution
- All employees—from HQ to the front line, full-time and part-time—can access the information they need to get their jobs done
- Employee engagement is boosted with unified processes and a single source of truth
- Frontline employees have more time to focus on customers, and more cohesive and accurate knowledge
- Store teams are freed from a labyrinth of folders, files, emails, and papers with one, consolidated communications hub
- Task management is easy, with clear assignments and real-time tracking at every level
- The calendar feature and topic filters give at-a-glance visibility for tasks and timing
- Communications can be prioritized and filtered by organization level, cutting out “noise” for employees they aren’t targeted to
- Everything The Container Store needs to communicate with teams is “in one little box, and that one little box is in your hand”
See the Zipline difference for yourself
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