Warby Parker is a leading eyewear manufacturer with a philosophy of “vision for all”—for every pair of glasses or sunglasses sold, they give a pair to someone in need. After 10 years of lightning-fast growth, their Retail Communications team realized internal visibility could use some improvement. They needed to:
- Enhance how the field was receiving and digesting messages from other teams
- Make task management simpler and more transparent
- Expedite and accurately track in-store execution
- Have one source of truth for all messages and documentation
A communications platform that grows with you
“We were scaling so quickly and adjusting to having so many employees in the field,” Jessica Almanza, Senior Manager of Retail Communications and Training told us. “We realized that we couldn’t expect our retail team members to sift through emails, documents, and videos throughout the day to stay up to date.”
The answer came through a recommendation from a happy Zipline customer. Soon, Warby Parker had a one-stop shop every employee could quickly access and search in. All retail-facing information, day-to-day messaging, documentation, and store team tasks were at their fingertips.
Greater visibility, tighter control
“With Zipline, we finally feel like we have total control of our comms program. We know what has been seen and what has been completed. It’s night and day from where we were before,” says Jessica.
The before being emails sent to fleet distribution lists, posting information on a Google site, and hoping store teams would read what they needed to in time to execute. Now everything can easily be accounted for.
“You could see how [Zipline CEO] Melissa’s experience in retail shaped the end-user experience for both the field and HQ publishers.”
Knowing what’s done and when to act
That built-in accountability has had a major impact for store teams and HQ. Execution is smoother, tasks are completed faster, and the ability to track initiatives in real time makes it easier to see what’s working—what’s not—and act quickly.
“We use Zipline reporting to drive on-time execution,” says Becca May, Associate Manager of Retail Communications. “We also use it for operational discussions with District Leaders to show bright spots and where opportunities for improvement lie. Readership reporting helps us understand what times are most effective in getting 100% readership. In fact, this report helped us move from daily to twice-a-week communication cadence and build better buy-in with our business partners.”
“With Zipline, we finally feel like we have total control of our comms program. We know what has been seen and what has been completed. It’s night and day from where we were before.”
– Jessica Almanza, Senior Manager of Retail Communications and Training at Warby Parker
Learn how Zipline can keep your day on track
Book a demo to talk about your needs, our solutions, and get a chance at a free copy of our co-founders’ bestselling book, Stores Don’t Suck: The 5 Principles of Amazing Retail Execution.
