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Why raising minimum wage is no longer enough to draw in retail workers

Man wearing an apron holds a tray of eggs in a grocery store aisle, surrounded by shelves of packaged goods.

Retail Dive referenced Zipline’s Labor of Love report in an article about why raising minimum wage is no longer enough to draw in retail workers:

“A recent study of retail associates by retail operations platform Zipline found that a significant portion of retail workers have felt neglected and undervalued by their companies, especially during the pandemic. A staggering 42% of respondents indicated that they are considering leaving or planning to leave the industry following the pandemic.”

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