In an op-ed from Produce Blue Book, author Richard Smoley cites multiple data points from Zipline’s Labor of Love report in his piece on minimum wage: Labor: Beyond the minimum wage – Produce Blue Book:
- “Consumers and employees alike are holding retailers to new standards,” concludes a Zipline report on retail employee satisfaction.
- This is a reasonable conclusion to reach when, as the study indicates, “42% of retail associates said they are considering or have already decided they are planning to leave the retail workforce after the pandemic”
- Reasons? “Almost half (43%) of respondents say they don’t feel consistently heard when making suggestions to retail headquarters about in-store changes and improvements.”
- Furthermore, “only 24% of associates said retailers were doing enough to retain talent and build an ambitious retail workforce.”
- Probably the most important conclusion of the Zipline study: “As retailers make in-store improvements to enhance the customer experience, they also need to consider making similar investments to streamline communication with their employees, create a better work environment and ensure associates feel valued and heard.”
