“As corporate leaders work to develop the emerging metaverse— a concept envisioned as an immersive blending of the physical and online worlds that will revolutionize work, commerce, entertainment and other aspects of human life— it’s become clear that consumer brands and retailers are expected to play a significant role,” says Dinah Wisenberg Brin from ThinkAdvisor.
Key Highlights:
- Gen Z’s apparent lack of interest should be particularly worrisome to retailers making multimillion-dollar investments in their metaverse presence.
- Gen Z is interested in “hybrid in-store experiences that use mixed reality technologies to incorporate a virtual element to shopping.”
- Gen Z, millennials and Gen X all cite lack of understanding of the metaverse as their main reason for not participating.
