That’s according to a new survey from Zipline, dubbed the “2021 Labor of Love Report,” that surveyed 500 retail associates in early May to better understand their feelings on the changing state of retail, workplace environments and how they connect with customers amid the pandemic.
“Following a turbulent year for the retail industry, our report shows that retail associates want to feel heard by their employers and that there is an overall breakdown in communication and engagement between retailers and their employees,” Melissa Wong, co-founder and CEO of Zipline, told Retail Leader. “The survey showed overall concerns from retail associates about the ways retailers are bringing the love back to stores and their workforce.”
