Retail Communications

Let’s Hear It for the Zipline Summer Camp 2025 Award Winners!

A Celebration of Standout Retail Teams
Two people on stage clink glasses at a podium during a "Summer Camp '25" event, while the audience raises glasses in a toast.

What better place to shout out incredible retail teams than the Mile High City?

This year’s Summer Camp, Zipline’s annual event for customers and the retail community, took place in Denver, CO, June 24-25. It’s the perfect excuse to get together for a lot of learning and a lot more fun—and we’re still coming down from the high of so many brilliant, passionate, and welcoming retail pros sharing in and learning from each others’ success. With a little altitude adjustment thrown in.  

One of the parts we look forward to most is the Summer Camp Awards, a chance to recognize excellence in retail and the dedicated teams our industry runs on. After two days of hands-on workshops, expert speakers, reuniting with old friends and making tons of new ones, the excitement in the room was palpable as we honored this year’s award winners. 

A person stands with raised arms in a crowded conference room, while others sit and watch a large projected screen at the front.

And here they are! 

Join us in giving these retail teams and professionals a well-deserved award and shout-out from  the mountaintops. Because whether they’re the tent pin keeping teams grounded, the hydration pack powering exceptional execution, the gondola taking store experiences to new heights, or the compass helping guide everything in the right direction—our people are the core of our success.

Best Readership

In recognition of high engagement, proactivity, and accountability across store teams. 

Best Readership Winners:

  • <100 locations: Grupo Juguetron
  • 100-299 locations: World Market
  • 300-399 locations: J.Crew/Madewell/J.Crew Factory 
  • >1000 locations: Bath & Body Works 

A group of six people stand together smiling, with one person in the center holding an award. They pose in front of a red and blue backdrop with white decorative trees.

Four women smile and pose together in front of a Zipline-branded backdrop, holding drinks and conference badges.

Best Execution

In recognition of exceptional execution and seamless customer experiences throughout store locations. 

Best Execution Winners:

Four people stand together smiling in front of a red and pink Zipline-branded backdrop at an event.

Six women standing together and smiling, with one woman in the center holding an award; a pink and red backdrop with branding is behind them.

Five women standing together and smiling in front of a pink and red geometric backdrop, with one holding an award.

Five people stand smiling in front of a red and blue backdrop, with one person holding a glass award. All are wearing conference name badges.

Newcomer Awards

In recognition of new Zipline customers making the most of the platform to level up team and customer experiences.

 Newcomer Awards Winners:

  • Readership: Bealls
  • Execution: RUBINO

A group of seven people standing and smiling in front of a red and pink mountain backdrop with artificial trees on each side.

Most Improved

In recognition of retail teams who’ve made significant progress in team communications and store execution. 

Most Improved Winners:

  • Readership: 24 Hour Fitness
  • Execution: The RealReal 

Four women stand smiling in front of a Zipline-branded backdrop, one holding a colorful award; pink decorative trees flank the group.

Most Resourceful

In recognition of individual team members who’ve gone above and beyond with their time and resources. 

Most Resourceful Winners:

  • Stephanie Mothershed, Hollywood Feed
  • Kaylee Evans, Russell Cellular

A woman with a conference badge smiles by a stage at an event called "Summer Camp '25," with a projected audience image in the background.

Four women stand smiling in front of a red geometric Zipline backdrop; one woman holds an award.

Making Milestone Memories in the Mile High City

Highlighting the teams and people who power retail is a natural conclusion to Summer Camp because that’s what this gathering—and the philosophy behind Zipline—is all about. 

It’s where retail pros in all roles come together to share stories, spark ideas, and drive collective success. And in beautiful Denver, this year felt like going to a value-packed conference wrapped in a Patagonia fleece and surrounded by wonderful peers, friends, and mentors. 

Congratulations to the Summer Camp 2025 Awards winners and can’t wait to celebrate again next year!

Want to experience the magic of Summer Camp from wherever you are?

Join us live on July 31 for the Summer Camp Encore webinar. You’ll hear fresh stories and smart strategies from top brands who are doing more with less—and making a big impact.

Reserve your spot today.

In the meantime, here are some snapshots of the 2025 awards excitement! 

A group of people stand together at an indoor event while two individuals in the foreground hug; a speaker and a projected image appear in the background.

Three women stand and smile on stage at a conference event called "Summer Camp '25," with one woman holding a small trophy or award.A group of people sit at round tables in a conference room, some standing and applauding while others smile and watch.

Two people stand smiling and hugging in front of a red geometric backdrop with the partial word “line.” Pink artificial trees and colorful striped carpeting are visible.A woman stands on stage speaking into a microphone at a "Summer Camp '25" event, with audience members seated in front and empty chairs behind her.People seated at round tables attend an indoor event with a Zip logo and mountain-shaped backdrop; some are listening while one woman takes a photo.Two people wearing conference badges stand smiling in front of a colorful backdrop with pink trees and a mountain design.Two women walk off a stage, one holding up an award, at a conference event called "Summer Camp '25" with people seated and a speaker at the podium.

Three women stand together, clapping and cheering in front of a projection screen at an indoor event. One woman holds a glass of champagne.

A man in a blue suit smiles and points to a pin with a red "Z" logo on his jacket lapel.A person on stage addressing an audience at a conference called "Summer Camp '25," with seating, flowers, and presentation materials visible.A group of adults exchange high fives and smiles at an indoor event, with a "Summer Camp '25" sign hanging overhead.

Two women walk off a stage decorated with a "Summer Camp '25" banner while people applaud in a conference room setting.A large group of people pose together on a rooftop patio in an urban setting, with colorful wall art and tall buildings in the background.

Text graphic stating: "We asked, 227 retail leaders answered, and a defining truth was revealed: HQ and stores are misaligned. Get the free report.
A woman with glasses and a grey sweater uses a tablet, with pink abstract shapes in the background.

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