As a family-led furniture business, American Signature, Inc. prioritizes the feeling of value and connection among all of their team members. When HQ went to the field to ask about major pain points and what they needed a solution for, the answer was: a one-stop shop for communications.
Good thing that’s exactly what Zipline was designed for.
“Zipline was the only vendor I met with that actually said, ‘Tell me about American Signature. They took the time to learn about us as an organization, and then started talking about the product,” said Suzanne Kiggin, Head of Operations and Customer Care.
The alignment with their needs—one place, one source of truth—was clear. As was the potential for organization, time saved, targeted task management, and accountability. “It truly created one spot where all of my communication and reports and, just, anything I needed to do with the market, was there,” Christy Sykora, Sr. Manager of Customer Experience, told us.
An unexpected ripple effect was a boost in collaboration and team connection—across the organization. “The camaraderie that it created in the market to want to help each other and help the other stores, it just added to the culture…it was pretty amazing.”
“No matter your role, no matter your title, no matter where you are,” enthused Rob Coultrip, Manager of Store Operations, “you’re able to have a direct line and a voice.”
The Zipline difference
“One of the really big ways I got [the managers’] buy-in, I was like, ‘You guys—you don’t have to check Outlook anymore. I’m going to stop hammering you with 25, 35 emails a day. It’s so similar to social media…they almost already knew how to use it without being taken through the platform.”
- Field teams now have one place for communications, product knowledge, directives, and task completion—the one-stop-shop they were looking for
- Everything teams need to know is one click away, saving time and strengthening knowledge retention
- HQ and managers can ensure messages are being read and that tasks are being completed in real time
- Store teams can check Zipline first thing and know exactly what they need to do that day
- Areas of improvement are easily surfaced and mistakes are caught—and fixed—quickly
- Team members are able to help and connect with each from across the country
- Team engagement is through the roof, interacting with the platform, answering questions in group chats, and collaborating to make store experiences even better
- Communications and task management are “simple, easy, and extremely efficient”
See the Zipline difference for yourself
Book a demo to get a tour of our platform and tell us what you need to stay on track.
