In retail, clarity is everything. For Janie and Jack, a premium children’s clothing retailer celebrated for its style and quality, simplifying communication isn’t just about efficiency. It’s about empowering stores to focus on what matters most: the customer experience.
With a footprint across the U.S., Janie and Jack’s store teams juggle a mix of seasonal product launches, visual resets, and operational updates. But without structured communication, HQ’s messages risk getting lost in the day-to-day demands of retail.
Enter Andraya Robinson, Project Manager of Store Operations & Communications, who has redefined how store teams receive, process, and act on critical information. Through clear scheduling, digital tools, and a data-driven approach, she’s ensuring that communication isn’t just received—it’s executed.
Three Ways Janie and Jack is Streamlining in 2025
1️⃣ Structured Communication for Clarity
By setting a consistent schedule—Tuesdays for operations, Thursdays for visual updates—Janie and Jack has reduced noise and ensured stores know precisely when to expect key directives.
By assigning specific days to different types of communication, HQ ensures that store teams know exactly when to expect key directives, making it easier to plan and prioritize.
“I like to think of it as, like, eating a bag of Doritos,” says Andraya. “You eat a Dorito, and it’s one bite, and your mouth is exploding in flavor… then you go for another chip. You don’t even know how much you’ve absorbed until you have. Well, our information, the information that we share with stores, needs to be the same way.”
By making communication predictable and digestible, Janie and Jack ensures that stores absorb and act on the most important information without feeling overwhelmed.
2️⃣ Technology as an Enabler
For Janie and Jack, communication isn’t just about sending messages—it’s about making them actionable.
Leveraging Zipline to manage workload, calendar, and targeted messaging, Andraya’s team has created a one-stop shop for communication. From policy sign-offs to HR updates, everything is centralized, accessible, and easy to track.
“When we evaluate new solutions, we ask: What’s the real cost?” says Andraya. “Not just in dollars, but in time, efficiency, and execution. Every investment needs to deliver measurable value—whether for HQ, store leaders, or frontline employees.”
By automating workflows and streamlining processes, Janie and Jack is eliminating operational friction, ensuring that every investment—whether time, effort, or resources—delivers real value across the entire organization.
3️⃣ Measuring What Matters
In a busy retail environment, reach ≠ execution. A message isn’t successful just because it’s been sent—it’s only successful if stores act on it.
To ensure communication is driving results, Janie and Jack focuses on two key engagement metrics:
Completion Rates – Are tasks actually being completed at the store level?
Execution Quality – Are teams following through correctly, or is there friction?
With Zipline’s reporting tools, Andraya’s team can spot friction points early, ensuring that messages don’t just get delivered—they drive real action. Instead of measuring success by how many employees see a message, HQ tracks who is engaging and executing, ensuring communication translates into results.
What’s Next?
Janie and Jack is doubling down on automation, workflows, and real-time reporting to make store operations even more seamless. With a continued focus on reducing complexity, their approach is a playbook for any retailer looking to optimize execution without overwhelming their teams.
Hear it straight from Dray as she breaks down Janie and Jack’s strategy for 2025:
Ready to streamline success in your stores?
Discover how Zipline helps retailers like Janie and Jack cut through the noise, drive execution, and keep teams aligned. Schedule a call today to see how we can help your business achieve the same results.
