“Despite the intense hype and excitement about future retail opportunities, a single retail metaverse will not emerge before the end of this decade. Our latest research aimed at technology and service providers that support the retail industry sets out to guide product leaders on the impact of Metaverse, Web3, NFT and other technologies. Product leaders must not overspend but invest selectively to capitalize on retailer early-adopter experimentation in the short term.”

Read the full Gartner article which cites findings from Zipline’s Retail Metaverse Report.