Retail’s Going Metaverse Crazy, but 85 Percent of Gen Z ‘Indifferent’ About Brands’ Virtual Presence, Study Finds

Retail may be going gaga for gaming and all things metaverse for the moment, but if the incoming consumer target group — and easily the most tech-savvy generation — isn’t quite fazed by the frenzy, what gives?

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Read what Tara Donaldson, Executive Editor at WWD had to say about the findings of Zipline’s Retail Metaverse Report.