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Retail’s Going Metaverse Crazy, but 85 Percent of Gen Z ‘Indifferent’ About Brands’ Virtual Presence, Study Finds

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Retail may be going gaga for gaming and all things metaverse for the moment, but if the incoming consumer target group — and easily the most tech-savvy generation — isn’t quite fazed by the frenzy, what gives?

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Read what Tara Donaldson, Executive Editor at WWD had to say about the findings of Zipline’s Retail Metaverse Report.

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Zipline

Zipline is the AI-first frontline operations platform that helps retail’s best brands — Sephora, The Fresh Market, American Eagle Outfitters, and more than 200 others — turn headquarters strategy into flawless store execution. Built by retail veterans, Zipline unifies tasks, communication, learning, and operational insights for every level of the field.

Text graphic stating: "We asked, 227 retail leaders answered, and a defining truth was revealed: HQ and stores are misaligned. Get the free report.
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