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Retail’s Going Metaverse Crazy, but 85 Percent of Gen Z ‘Indifferent’ About Brands’ Virtual Presence, Study Finds

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Retail may be going gaga for gaming and all things metaverse for the moment, but if the incoming consumer target group — and easily the most tech-savvy generation — isn’t quite fazed by the frenzy, what gives?

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Read what Tara Donaldson, Executive Editor at WWD had to say about the findings of Zipline’s Retail Metaverse Report.

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Zipline

Zipline is an Intelligent Frontline Operating System that continuously optimizes performance across multi-location businesses by empowering teams with better context, clearer priorities, and the knowledge to act. Trusted by more than 150 leading global brands, Zipline brings communications, tasks, knowledge, learning, and performance insights together in one trusted system.

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