Warby Parker x Zipline

January 29, 2025

It was clear as day at Hudson Yards: Warby Parker and Zipline came together to showcase how they keep retail operations in focus. From the coffee-fueled networking breakfast to inspiring talks and private shopping, attendees left with fresh perspectives—and maybe even a new favorite pair of frames!

Spoiler alert: Warby Parker has its sights set on even sharper tools and strategies for 2025 and beyond.

👓  Framing the Conversation

Crystal-Clear Comms 😎
Jena Rand, VP of Retail Operations at Warby Parker, kicked off the conversation by diving into the evolution of Store Specs (Warby Parker’s Zipline instance). Jena shared how Warby Parker’s centralized communication strategy helps keep their associates connected across 270 locations to deliver 20/20 customer experiences every day.

Seeing the Big Picture 🔍
Area Leader Diana Vesce and Territory OD Leader Dr. Camellia Letafat shared how Groups and Field Publisher tools streamline communication and improve coordination between retail and optometry teams. For the optometry unit, these tools simplify daily planning by syncing on targets, identifying areas for improvement, and ensuring seamless collaboration between store staff and optometrists. They also foster a sense of connection by celebrating wins, like meeting goals or outstanding patient feedback, helping both teams stay engaged and focused on shared objectives.

All Eyes on Engagement 🌟
Store Leader Optician Apprentice Brittany Mitchell highlighted how Warby Parker uses Zipline to foster a culture of engagement and accountability. From end-of-day thoughts to holiday contests, the platform brings associates together, driving both collaboration and career growth.

Vision for the Future

Attendees had the chance to focus on their biggest questions about scaling operations, empowering associates, and keeping communication crystal-clear. 

A Frame-tastic Finale

The event wrapped up with private shopping, where attendees tried on frames, snapped selfies, and chatted about their favorite takeaways. 

👓 Retail in Focus: Warby Parker takeover at NRF 2025 

Our Warby Parker takeover didn’t stop at Hudson Yards. The spotlight continued with two incredible NRF moments that showcased how they deliver seamless execution and retail excellence.

💡 Big Ideas Session: Clear Vision, Seamless Execution

What does it take to deliver a consistent and exceptional customer experience across 270+ stores? Warby Parker’s Sasha Ludwig-Siegel, Director of Retail & CX Communications and Training, joined Zipline CEO Melissa Wong on stage at NRF to unpack the secrets behind Warby Parker’s operational success.

Missed the session? Don’t worry—we’ve got you covered!

👉 Read the full recap
👉 Watch the video highlights

From their “One Frame of Mind” motto to their strategic use of tools like Zipline to align teams, Sasha revealed the strategies Warby Parker uses to blend consistency, creativity, and communication across hundreds of stores.

✨ A Dash of Magic with Kay Gursoy (Coming Soon!)

That’s not where the Warby x Zipline NRF takeover ended. Stay tuned for more on Kay Gursoy’s captivating ZipTalk session, where she revealed:

  • Warby Parker’s secret to flawless execution: Building stronger, more engaged teams through thoughtful communication.
  • How Warby Parker blends consistency with creativity: Seasonal takeovers and interactive elements that make communication stand out.
  • The power of a centralized dashboard: Connecting remote teams and enhancing collaboration with Zipline.

Kay’s inspiring insights left attendees buzzing about how consistent and creative communication can create a greater impact.

💙 Retail operations through a new lens

Couldn’t make it to the event? No worries—we’ve got you covered! Schedule time to chat with Zipline today to see your retail operations through a new lens 🤓

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