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How Retailers Can Implement Intent-Based Communication In Their Companies

In this Forbes article, Retail Zipline CEO, Melissa Wong, shares her advice for retail communications about establishing intent-based communication channels that relay specific communication types. They include nice-to-know information, need-to-know information, evergreen content and dialogue, discussion and debate

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Zipline

Zipline is an Intelligent Frontline Operating System that continuously optimizes performance across multi-location businesses by empowering teams with better context, clearer priorities, and the knowledge to act. Trusted by more than 150 leading global brands, Zipline brings communications, tasks, knowledge, learning, and performance insights together in one trusted system.

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