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Engaging Gen Z In Retail: How Marketers Can Reach America’s Fastest-Growing Shopping Segment

The retail landscape is rapidly changing. Take the impact of the COVID-19 pandemic, for example. Seemingly overnight, retailers closed their doors temporarily and shifted their efforts online, tasking their marketing teams with the duty of creating new strategies to build a customer base whose loyalty will outlive the pandemic and ultimately bring customers back into the store.

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Zipline

Zipline is an Intelligent Frontline Operating System that continuously optimizes performance across multi-location businesses by empowering teams with better context, clearer priorities, and the knowledge to act. Trusted by more than 150 leading global brands, Zipline brings communications, tasks, knowledge, learning, and performance insights together in one trusted system.

Text graphic stating: "We asked, 227 retail leaders answered, and a defining truth was revealed: HQ and stores are misaligned. Get the free report.
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