For the third year in a row, Zipliners had the honor of attending the O’Reilly Auto Parts Leadership Conference, where thousands of store leaders, managers, and executives gathered to refuel, recharge, and realign for the year ahead. With Next Level as this year’s theme, O’Reilly Auto Parts once again proved why they’re a powerhouse in the auto parts industry—prioritizing their people to drive lasting success.
And just like last year, Zipline was along for the ride.
Next-Level Leadership: What’s the O’Reilly Auto Parts Conference All About?
For 45 years, O’Reilly Auto Parts brings together its leadership teams from across the country for an event packed with keynotes, strategic updates, and plenty of opportunities to connect. With nearly 8,000 attendees, the energy in the room was electric—even with a few weather-related travel hiccups. (A rare snowstorm that shut down Houston, TX couldn’t stop the momentum. ❄️)
From recognizing top-performing stores to welcoming inspiring guest speakers, O’Reilly Auto Parts ensures that every leader walks away with a renewed sense of purpose and the tools to lead their teams effectively.
This year, Jackson Campbell, a key partner at O’Reilly Auto Parts, had the honor of introducing the company’s President on stage (with a special shoutout to Counter Talk—we’re podcast fans! ️). Meanwhile, Brad Beckham, CEO of O’Reilly Auto Parts, delivered an energizing keynote address that set the tone for the entire event. Chris Tompkins, Director of Store Operations Support and Communications, also took the stage to present awards and kept the crowd engaged as emcee throughout the program.
Zipline Powers the Conference Experience
For the second year in a row, Zipline played a key role in keeping conference attendees informed—powering the event’s app and ensuring every leader had easy access to schedules, resources, and essential updates.
We had such a wonderful time engaging with store leaders, answering questions, and—of course—handing out swag (duh).
Tuning Up: What We Heard from O’Reilly Auto Parts Leaders
One of the best parts of attending this event is hearing directly from O’Reilly Auto Parts’ leaders about how they use Zipline to streamline operations and enhance communication. Their feedback helps us continue evolving and delivering even more value.
Here are some of the ways they’re thinking about the future of store communications:
- ️️️️ Store managers love having a single source of truth and are looking for even more ways to quickly surface key messages.
- ️️️️️️ Field leaders see opportunities to make corporate messages even more impactful by tailoring them to their teams.
- ️️️️️️ Automation continues to be a priority, helping store teams stay focused on execution while reducing manual follow-ups.
- ️️️️️️ As teams grow and collaboration increases, leaders are thinking about new ways to organize and streamline cross-functional communication.
The Road Ahead: Zipline x O’Reilly Auto Parts
If there’s one thing we know about O’Reilly Auto Parts, it’s that they genuinely care about their people. From fostering a culture of internal promotions (fun fact: 1 in 3 managers at the event attended for their first time because they were newly promoted!) to investing in leadership development, O’Reilly Auto Parts’ commitment to its team members is what makes them stand out.
And with 200+ new stores planned for 2025, that commitment is more important than ever. We’re proud to support O’Reilly Auto Parts as they continue to grow, helping their store teams stay aligned, engaged, and empowered.
Thanks for another incredible year at the O’Reilly Auto Parts Leadership Conference—see you at the next pit stop!
Ready to Take Your Store Teams to the Next Level?
O’Reilly Auto Parts is proof that when you invest in your people, success follows. Zipline helps best-in-class retailers like O’Reilly empower their store teams with clear communication, seamless task execution, and real-time insights—all in one place.
Want to see how Zipline can help your stores run like a well-oiled machine? Let’s chat.
