Retail Communications

Retail Communications | June 2, 2021

Five Easy Ways Retailers Can Streamline Internal Communications

Today, only 29% of direction sent from HQ to stores is executed correctly. As a result, retailers waste thousands of hours each year in campaign planning and the vast majority of in-store programs aren’t implemented as intended. This isn’t the fault of store managers or communications teams.

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Retail Communications | May 19, 2021

Feeling the “Retail Squeeze?” There’s a better way.

Thanks to a tumultuous 2020, retail brands are realizing that being “good enough” isn’t… good enough anymore. To compete, store organizations are becoming more complex, real-time and data driven. Store leaders now need to seamlessly shift between salesperson, shipment processor, and sanitizer roles (among others!). And if you’re a District Manager, Store Operations Director, or Communications Leader, chances are you’re feeling a little bit, well, squeezed.

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Retail Communications | May 10, 2021

Why You Need a Store Communication Strategy

In retail, innovation can’t just exist inside the minds of founders and CEOs. Whether you oversee two brick and mortar retail locations or two thousand, revenue-driving ideas only matter if they’re correctly executed out in stores. The link between your ideas and in-store execution? That’s store communication.

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Retail Communications | April 26, 2021

The Importance of Great Communication in Retail

Every day, there are countless decisions being made at your corporate headquarters: You have teams working around the clock to navigate product pricing, promotion, and advertising, and even evaluating what receipt paper vendor to chose. 
Every single one of these decisions has tangible impacts on stores. It may impact how they merchandise products, how managers schedule their employee shifts, how they set up their window displays, and what they say to customers when they’re greeted at the door. So when one of these decisions is made, stores need to know about it.‍

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Retail Communications | April 8, 2021

Think you need an LMS? Think again.

When it comes to solving the store execution issue, a Learning Management System is only one piece of the puzzle.In retail, Learning and Development is about teaching your employees skills and concepts that they can apply in the jobs they have today and in the future. One of the ways many retailers try to tackle L&D at scale is by implementing a Learning Management Solution, or LMS. At Retail Zipline, we’re focused on improving store execution through better communication - essentially, a much broader scope than simply delivering eLearnings. It’s why when clients come to us asking about our “LMS” capabilities, our first response is simple: “we’re not an LMS.” We don’t leave the conversation there, though, because I’ve found probing just a bit deeper can be incredibly enlightening.

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Retail Communications | April 2, 2021

Implementation at the Speed of Retail

As we anxiously wait for the Covid-19 vaccine to become readily available, it’s hard to ignore the toll that waiting takes. It’s human nature to want to solve a problem as soon we discover a powerful solution. We see it every time a retailer wants to implement Zipline; they see the power of Zipline to drive store execution through communications and task management and they’re ready to be transformed.
And, the beauty of Zipline is that we can have you rolled out in weeks. In fact, we’re usually asked to slow down the process so customers can align their fleets. (Since they don’t have Zipline yet, coordination is tricky!) 
What does the process look like? Have you ever watched a NASCAR driver pull into the pit? It’s kind of like that.‍

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Retail Communications | March 10, 2021

C-Stores Transform Engagement and Execution– Conversations at the NACS Human Resource Forum

Today we joined the NACS forum for Human Resource leaders! We are so excited to be new members of the organization and to continue to support industry trailblazers in the C-store vertical.
The NACS Human Resources Forum is connecting human resources professionals who support convenience stores. This virtual gathering is an opportunity for C-store industry leaders to explore new ideas and tools to support employee engagement the constantly shifting environment defined by a year of Covid-19. 
We are beyond excited to be part of the conversation about how brands are evolving and innovating. Today, NACS hosted a conversation with Zipline Chief Sales Officer, Randy Ray who spoke about how innovative retail brands are leveraging our platform to transform the way that employees operate, execute, and engage.
Here’s a first-hand look at how communication and engagement are the key elements that drive C-store execution. ‍

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Retail Communications | March 1, 2021

How LUSH Transformed its Communications Program During the Pandemic

The Retail Council of Canada has been an incredible resource for retailers during the pandemic. Many of our customers in the region turned to the organization for guidance and support and so when we had the opportunity to partner with them, we jumped at the chance. Last week, we sponsored a virtual event, hosted by Zipline account manager Rachel Meyers. We invited Carmen Ip, Communications and Operations Manager for Lush Cosmetics North America to share her communications journey during the pandemic.
With 269 shops in North America, Lush Cosmetics, like all retailers, was forced to quickly adapt to the pandemic. Suddenly, both HQ and stores were facing new challenges and big decisions, including navigating local health and safety guidelines, communicating with furloughed staff, and ensuring that customers continue to have excellent brand experiences.

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Retail Communications | February 17, 2021

Ready for the Next Normal: What Saks and Lululemon Learned in Lockdown

In a year of constant change, Saks and lululemon managed to thrive. At NRF today, two top execs explained how they were positioned to respond to changes in rules, safety and consumer behavior.As moderator Colleen Taylor, American Express president, merchant services, US, summed it up, “The future is digital; the future is physical; the future is omnichannel.”“Stores are still an important part of the customer experience, especially for luxury,” said Saks President and CEO Marc Metrick. At the same time, “Our digital business fired up even more when stores reopened.”‍

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Retail Communications | January 6, 2021

Five Easy Ways Retailers Can Streamline Internal Communications

In this article, we explain the communication challenges that retail stores face and the common traps we see retailers falling into. Finally, we share five easy ways you can streamline your internal communications as a retailer. These tips should help you not only improve store execution, but also engage your associates and makes them feel connected to your brand.

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Retail Communications | November 12, 2020

A Checklist for Associate Safety

At Retail Zipline, we believe that the key to associate safety lies in effective communication. In fact, we know this to be true because the data supports it. Our recent Health and Safety Compliance report shows that retailers that don’t use communication software underperform those that do across categories like friendliness, signage, traffic and safety. While any solution is better than no solution, Zipline customers outperform the competition. Why? Brands that use Zipline have put the right practices in place to keep the fleet safe.Here’s a checklist that you can use to ensure your fleet is set up for success.

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Retail Communications | November 6, 2020

Why 2020 is Making Friends of Foes

During our virtual customer event a few months ago, many attendees expressed appreciation for being given the opportunity to share challenges and best practices with others in the industry. This year, we found customers far more likely to open up than in past years. 2020 has undoubtedly changed the way retailers think about competition. “We’re all in this together” has never been more true as retailers of every shape and size struggle with furloughs, store closures and health and safety compliance.

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Retail Communications | November 3, 2020

Election Day 2020 – How Did We Get Here?

It’s election day in the US. Depending on where your stores are located, they might be boarded up again. We’re all crossing our fingers, hoping for the best but preparing for the worst. If 2020 has taught us anything, it’s that retailers should be prepared in case demonstrations or celebrations take a violent turn. “Out of an abundance of caution” seems to be the catchphrase these days.

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Retail Communications | October 13, 2020

10 Ways to Supercharge Your Store Comms: Tips from Sephora’s Director of Communications

Whether it’s re-thinking loyalty programs, delivering same-day convenience to customers, or pioneering programs in support of inclusion and racial justice, beauty giant Sephora is a retailer that’s truly at the forefront of innovation. All that progress means it’s more important than ever that Sephora is able to align, engage, and inspire the employees that bring their innovative visions to life: the thousands of Beauty Advisors across more than 500 stores in the US and Canada.
We recently sat down with Tara Maffeo, Director of Communications at Sephora, to discuss how the brand has used Zipline to help prepare their teams for all the constant changes that come with managing an innovative business during COVID, and beyond.

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Retail Communications | August 6, 2020

An Introduction to Store Communications

Store Communications - sometimes referred to as Retail Communications or Field Communications - is the internal communication that happens between a retailer’s headquarters and store teams. In the broadest sense, it’s “how HQ tells stores what they need to do.”In retail, innovation can’t just exist inside the minds of the folks in the C-suite. Big, revenue-driving ideas only matter if they’re correctly executed in the stores. The link between HQ’s ideas and in-store execution is Store Communication.

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Retail Communications | July 10, 2020

RESILIENT RETAIL | Surviving through shutdown

We took a look at the approaches that set resilient retailers apart from the rest. These are the strategies and tactics that provided a competitive advantage when nothing was business as usual:

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Retail Communications | June 16, 2020

Retail Communications post-COVID: A Q&A with Retail Zipline CEO and Co-Founder, Melissa Wong

As CEO and Co-Founder of Retail Zipline, and formerly a Communications executive at a Fortune 500 retail company, Melissa has a unique perspective on how retailers across the country are dealing with perhaps the biggest change of all: COVID-19. We sat down with Melissa to talk about the shifts she’s seeing in communications best practices as retailers adjust to life amidst the pandemic.

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Retail Communications | May 26, 2020

In Service to Stores

For the first time in history, executives at the highest level are paying attention to the needs of the everyday retail worker. While many companies, like Starbucks, Wegmans and Publix have long championed their associates, others are just starting to acknowledge the needs of the hourly employee and link the success of their businesses to the success of this employee-group.What do these retail employees, especially those new to the job, need to be successful? According to the experts, they need great onboarding, regular communication from HQ and the ability to be heard.

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Retail Communications | May 21, 2020

5 Reasons Why Settling for an Intranet is Costing You Execution

intranets are not built for daily communication and task management. They were born out of a need for a work team document repository. And while they’re ubiquitous across every professional industry, an old school, document-based intranet isn’t where a busy store leader wants to spend valuable time, hunting for that one nugget of info to complete a task. Don’t believe us? Here are five reasons why settling for an intranet is hurting your store execution:

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Retail Communications | April 22, 2020

How Retailers are using Communications Platforms to Manage Crisis

At the end of March, WWD ran a story titled, Tech Solutions, Strategies Help Brands and Retailers Manage Crisis. In the article, the author shares how Zipline is helping companies  “inform teams with accurate and timely information about COVID-19, including in-store protocols to keep both customers and employees safe.”To learn more about how companies used Zipline’s communication and task management platform to manage the COVID-19 crisis, we sat down with Dave So, Retail Operations Manager at AG LEGO® Certified Stores. Beginning in March, Dave used Zipline’s COVID-19 hub to help Australia and New Zealand’s largest group of custom-built LEGO retail experiences, Bricks Megastore, manage the crisis.

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Retail Communications | April 8, 2020

Best Practices for Comms During Crisis

The international crisis that continues to unfold each day is shining a spotlight on the importance of retail store communication. If companies can easily and efficiently convey information to their employees, wherever they are, they can ensure everyone understands new safety policies and procedures and is able to communicate a single message to customers. 

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Retail Communications | April 7, 2020

What We Can Learn From Retailers that Have Reopened in China

As COVID-19 made its way from China to the rest of the world, the staggered path of the virus provided a silver lining - allowing health experts, governments, economists and others to look to China as an example of what the rest of the world can expect in the future. In this article, we share five lessons from China retailers that have reopened stores following COVID-19.

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Retail Communications | March 23, 2020

COVID-19 Retail response Best Practices #2

We received feedback that it was helpful to have retail best practices around responding to Coronavirus.  In response, we created more best practices around ensuring that everyone is on the same page (since updates are changing by the minute), employees know where to go to get the information they need, and that stores are focusing on prioritizing customer and employee health while running their business. 

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Retail Communications | October 11, 2019

Selling a Store Comms Platform Internally

Sometimes the people who do the work are the ones who find the solution. Then they need to get others to buy in.

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Retail Communications | September 24, 2019

The Promises and Perils of Promotional Displays

A well-executed promotional display is a great way to boost retail sales – if you execute it correctly.

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Retail Communications | September 13, 2019

12 Questions to Consider Before Buying a Communications and Task Management Solution

Learn the key questions to ask when evaluating a SaaS retail communications platform.

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Retail Communications | October 27, 2018

French Merlots and Pink Flamingos

Thoughts on retail strategy from Down Under – Part II

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Retail Communications | September 20, 2018

Amazon’s Next Challenge: Retail Communications

Amazon recently bought Whole Foods. What challenges will they run into?‍

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Retail Communications | September 19, 2018

5 Steps To Better Store Communication (Updated for 2021)

How retailers can improve communications between HQ and stores, and make sure their messages stick.

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