“Gen-Z is expected to lead the creation of the metaverse, drawn by the allure of gaming, but some surveys indicate that even digital natives need to be convinced of the value of visiting virtual worlds,” says Tom Ryan, Managing Editor at RetailWire.
Zipline’s report was mentioned alongside other reports including Piper Sandler’s “Spring 2022 Generation Z Survey,” and a study conducted by Razorfish and VICE Media Group.
