“History appears to be repeating itself with the metaverse, as hardly a week goes by without an announcement of a major brand setting up shop on a nascent metaverse platform,” says Protocol’s Janko Roettgers, in reference to findings from Zipline’s Retail Metaverse Report. “…if Second Life’s history provides any lesson, it’s that people really don’t care about brands in the metaverse.”
Zipline is the AI-first frontline operations platform that helps retail’s best brands — Sephora, The Fresh Market, American Eagle Outfitters, and more than 200 others — turn headquarters strategy into flawless store execution. Built by retail veterans, Zipline unifies tasks, communication, learning, and operational insights for every level of the field.
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