BevMo! is the number one specialty beverage retailer on the US west coast, with a simple philosophy: shopping for beverages should be as much fun as drinking them.
But disconnected and unreliable communications processes were affecting their teams’ ability to create the best possible experience for customers—in a highly competitive market, to boot.
They needed to:
- Eliminate the potential for communication gaps
- Tighten up in-store execution
- Save significant time and energy crafting messages and tracking tasks
- Target messages and directives to the right people
- Get real-time updates and information so they can act quickly
More time and peace of mind
“We looked at other communications solutions, but Zipline was definitely much better,” said Jessica Siwy, Manager of Store Operations and Communication, “and the functionality was easier for our stores to learn and use.”
That’s because Zipline’s a one-stop-shop for communications and task management, from HQ to the front line. A single source of truth everyone can access, the ability to directly assign messages and directives, real-time tracking, easy-to-read calendars, and more, make for clear communications and dependable execution.
Which makes everything faster. Messages can be sent to the field with a few clicks. In-store changes can be made immediately. Everyone can find information easily and instantly. And the time previously spent writing, managing, and sifting through endless emails, newsletters, and documents can be put toward meaningful productivity.
Targeted communications, top-tier execution
“If field leaders and store teams are spending time reading communications that don’t pertain to them, they are wasting their time or they’re not on the floor…if we can get the information to the right person through a dynamic digital platform, they can react quickly and get back to focusing on our customers,” said Jessica.
Now, BevMo! can specify messages for a particular store or person—and in turn, that person gets clear information sent directly to them. That goes for task assignments as well. The assignee will get daily reminders that a task is unfinished, while the person who assigned it can track when it’s completed.
The result? Enhanced execution, increased store engagement, higher accountability, and tons of time saved. Meanwhile, leadership can see exactly what’s happening in stores and how well initiatives are performing.
Cheers to boosting sales
All that saved time and top-notch execution have made a noticeable improvement on sales.
It’s easy to see why. Store associates have more time to spend with customers and get all of the information they need—when they need it—to optimize the floor. In fact, BevMo! has seen a direct relationship between compliance levels and the success of a promotion.
“The efficiencies we experience with communicating and following through with promotions mean that our store teams are spending more time with customers,” Jessica told us. “So, for example, if a customer has the intent of buying just a bottle of vodka, an associate can be right there to recommend…ingredients to make a Moscow Mule. That builds basket size and drives sales.”
Customer experience is equally important to us at Zipline. Jessica has felt this directly, from smooth implementation to intuitive functionality to at-the-moment support.
“[Zipline] has a chat function that enables us to chat directly with them while we are building our communication. I’ve never worked with a support team that has been so great!”
“The efficiencies we experience with communicating and following through with promotions mean that our store teams are spending more time with customers.”
– Jessica Siwy, Manager of Store Operations and Communication
Learn how Zipline can keep your day on track
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