State of Store Comms Guide

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Industry Benchmark Report

Learn about the teams, tools, and tactics today’s retailers are using to keep their stores informed, and dive into best-in-class examples that will take your own store communication strategy to the next level.

Retail is changing. Shouldn’t Store Communications change, too?

A new study conducted by Qualtrics on behalf of Zipline surveyed 356 retailers in the U.S. and Canada to find out whether comms is being disrupted as the industry undergoes transformation.

Download the report for:

  • Today’s store communications trends: The size of retailers’ teams, the scope of their tech stack, and the tried-and-true tactics they use to manage ongoing communication with stores
  • Insight into how retailers are measuring the impact of their store comms investments
  • Why “comms channel overload” still plagues the industry – and what you can do to combat it
  • Best practices you can implement in your company to tap into the full potential of your store communication team

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