WWD

Retail’s Going Metaverse Crazy, but 85 Percent of Gen Z ‘Indifferent’ About Brands’ Virtual Presence, Study Finds

June 24, 2022

Retail may be going gaga for gaming and all things metaverse for the moment, but if the incoming consumer target group — and easily the most tech-savvy generation — isn’t quite fazed by the frenzy, what gives?

__

Read what Tara Donaldson, Executive Editor at WWD had to say about the findings of Zipline’s Retail Metaverse Report.



Read the full article
Related News

See how Zipline can retool your retail.