Why Integrated Store Communications Became Essential at Hy-Vee

In episode 259 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Ringena, senior vice president and chief digital officer at Hy-Vee, an employee-owned grocery retailer with over 250 stores in eight states, headquartered in West Des Moines, Iowa.

Listen in as Ringena discusses the challenges that the retailer has faced operating as an essential business during the COVID-19 pandemic (3:15), as well as the changes made in its stores to adapt to these challenges. Furthermore, Ringena shares why Hy-Vee recently partnered with Retail Zipline to roll out in-store communications, the business benefits realized from implementing the platform (9:15), and how the heath crisis has affected Hy-Vee’s digital business (11:00). Lastly, Ringena describes how the grocery retailer is integrating its online and offline businesses to create seamless customer