March 2, 2021
When I first wrote about Retail Zipline in 2019, the startup was focused on building a communication platform that would help corporate decision-makers in retail communicate with individual stores. As you’d probably guess, the startup saw some changes in 2020.
“When COVID first hit, you might think a company that’s primarily focused on retail would be in trouble,” said co-founder and CTO Jeremy Baker. “But it turns out that a product that helps retailers communicate critical information when everything is changing is no longer a nice to have.”
In other words, where Retail Zipline might previously have been used for coordinating sales and promotions, it suddenly became a channel for managing things like health and safety protocols and communicating about furloughs and closures.
Retail Innovator Awards
PacSun Store Communications and Field Enablement Manager, Eric Wardian, is a 2022 Retail Innovator Award Winner
Retail Technologies for SMBs (featuring Zipline’s new Swift-Swapping Feature)
Zipline CEO and Co-Founder Melissa Wong Named a 2023 Top Retail Influencer
Zipline Debuts New Shift Swapping Functionality to Give Retail Workers The Flexibility They Expect and Boost Engagement
Retailers Should Look To Digital Transformation To Thrive In A Down Market