January 20, 2021
When Melissa Wong worked in communications at Old Navy, she witnessed a massive disconnect between what was said by headquarters and what was heard by store workers. She realized that retail communications tools were built for workers sitting stationary at desks, not deskless workers moving constantly to manage inventory and service customers. She and her co-founder Jeremy Baker launched Retail Zipline to streamline communications across the entire retail footprint. They had a clear vision and continue to address a real need, but as a first-time CEO, Melissa needed to learn to recognize her unique leadership style and, as part of that, become comfortable leaning into her strengths. She has been recognized as a top female executive trailblazer driving innovation in the rapidly changing retail industry, a Forbes thought leader and Retail Zipline continues to be awarded Best Tech Places to Work in the Bay Area and is one of the Most Innovative B2B Retail Startups by CB Insights.
Recent Press
Business Insider
Zipline CEO & Co-Founder Melissa Wong named a Business Insider’s Brick and Mortar Power Player
The Agile Brand with Greg Kihlstrom
The Agile Brand: Improving the Retail Employee Experience featuring Melissa Wong
The Stevie® Awards
Zipline CEO and Co-Founder, Melissa Wong, named a finalist for two Stevie® Award categories for Women in Business
Press Release
Zipline, the all-in-one store operations platform for retail brands, announced its inclusion in both the Gartner® Hype Cycle™ for Frontline Worker Technologies and Digital Workplace Applications
Gartner
Metaverse’s Implications for Retail Technology and Service Providers
Press Release
Zipline Appears on the Inc. 5000 For the Second Consecutive Year As One of America’s Fastest-Growing Private Companies 
RIS News
2022 Top Women in Retail Tech are Powered by Zipline
Forbes
The Success Of Any Retail Initiative Hinges On Its People
RetailWire
Can the metaverse count on Gen-Z gamers?
Chain Store Age
What do consumers want from metaverse commerce?
Industry Trends | October 6, 2022
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