February 22, 2021
The health and safety of employees (and customers) is a top priority for retailers, but it can be difficult to ensure consistency of message and execution across stores. Why is that, and what can retailers do to improve?
Today, only 29% of direction sent from HQ to stores is executed correctly— that’s across all industries, not just convenience stores. We know it’s not the fault of store teams. Unfortunately, most haven’t been given the tools and information they need to be successful. I lived this problem first-hand in my comms role at a large retailer before founding Retail Zipline. What I realized was that the key to store execution was better communication and technology.
Recent Press
The Stevie® Awards
Zipline CEO and Co-Founder, Melissa Wong, named a finalist for two Stevie® Award categories for Women in Business
Press Release
Zipline, the all-in-one store operations platform for retail brands, announced its inclusion in both the Gartner® Hype Cycle™ for Frontline Worker Technologies and Digital Workplace Applications
Gartner
Metaverse’s Implications for Retail Technology and Service Providers
Press Release
Zipline Appears on the Inc. 5000 For the Second Consecutive Year As One of America’s Fastest-Growing Private Companies 
RIS News
2022 Top Women in Retail Tech are Powered by Zipline
Forbes
The Success Of Any Retail Initiative Hinges On Its People
RetailWire
Can the metaverse count on Gen-Z gamers?
Chain Store Age
What do consumers want from metaverse commerce?
Think Advisor
Gen Z Indifferent to Metaverse, Retail Study Suggests
Protocol
Brands are flooding the metaverse, but gamers just don’t care
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