“Over the past decade, retail stores have displayed a dynamism that is found in few other industries. When they were buffeted by the rise of e-commerce, brick-and-mortar retailers quickly set up online sales processes and pioneered creative new marketing campaigns to attract customers to their stores. This ability to adapt to changing conditions served retailers well when the global pandemic struck. Many were prepared to face a litany of new challenges including labor shortages, supply chain bottlenecks and surges in customer demand.”
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