Retail Touchpoints

Engaging Gen Z In Retail: How Marketers Can Reach America’s Fastest-Growing Shopping Segment

April 6, 2020

The retail landscape is rapidly changing. Take the impact of the COVID-19 pandemic, for example. Seemingly overnight, retailers closed their doors temporarily and shifted their efforts online, tasking their marketing teams with the duty of creating new strategies to build a customer base whose loyalty will outlive the pandemic and ultimately bring customers back into the store.

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