Protocol

Brands are flooding the metaverse, but gamers just don’t care

June 24, 2022

“History appears to be repeating itself with the metaverse, as hardly a week goes by without an announcement of a major brand setting up shop on a nascent metaverse platform,” says Protocol’s Janko Roettgers, in reference to findings from Zipline’s Retail Metaverse Report. “…if Second Life’s history provides any lesson, it’s that people really don’t care about brands in the metaverse.”



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