In today’s fast-paced retail world, innovation isn’t just about shiny new tools—it’s about creating solutions that truly work for the people who use them. That’s why we’re thrilled to announce that Zipline has been named a finalist for the NRF VIP Awards in the “VIP Challenge” category for AI Innovation and Application!

This isn’t our first moment in the spotlight—last year, we were honored to win the “Retailers’ Favorite” award 🏆. This year, we’re back with Zippy, our conversational AI assistant that’s transforming frontline work with instant, role-specific answers, saving time and boosting confidence.

🤝 Meet Zippy: Innovation Born from Partnership

When we set out to create Zippy, we didn’t start with a blank slate. We started with a conversation—with customers like Pacsun, Visionworks, and Sephora, who told us they needed faster, smarter communication tools to empower associates and streamline operations.

The result? An AI assistant that’s transforming the way retailers work.

🐿️  Zippy helps teams quickly find the information they need.

💫  It supports task management, reducing frustration and increasing engagement.

🤲 And it’s built to reflect the needs of the people using it every day: retail associates and store teams.

As Joe Quill, Vice President of Retail at Pacsun, puts it:
“By implementing innovative tools like Zippy, we’re not only improving the day-to-day operations of our stores but also enriching the overall experience for our associates.”

🫶 Why the NRF VIP Award Matters

This nomination isn’t just about recognizing technology—it’s about celebrating the partnerships that make innovation possible. Zippy’s development represents what makes Zipline unique: a commitment to listening to our customers, solving real-world problems, and creating tools that deliver tangible results.

From Pacsun’s “Chaddy” to Visionworks’ Zippy the Knowledge Monster and more, Zippy is more than an AI tool—it’s a trusted teammate, helping frontline associates work smarter, faster, and with confidence.

🗽 See Zippy in Action at NRF 2025!

We’re honored to be named a finalist for the NRF VIP Awards, recognizing our commitment to innovation and collaboration with our incredible customers. Wanna see why we earned this spot? Cool, chat more! 💬

Zipline is heading to NRF 2025—visit us to learn more!

👉 Learn why at NRF!