Industry Trends

NRF 2025 is your best NRF yet!

Illustration featuring the Statue of Liberty, a coffee cup, a donut, Wall St. sign, and NYC landmarks with "Zipline @ NRF 2025" text on a dark purple background.

Here’s your personalized guide to NRF 2025

The countdown for Retail’s Big Show is ON! With less than two weeks (!) to go until NRF kicks off in NYC, we’re here to ensure you craft your ideal experience. From thought-provoking sessions to can’t-miss networking opportunities (and bagels!), we’ve got something for every NRF-goer.

Select the phrase that most resonates with your NRF style, and we’ll recommend the perfect lineup for your unique adventure!

I’m here to network

I’m here to learn

I’m here to eat, drink, and party

I’m bummed I’m missing the NFL Playoffs

I can’t make it this year


I’m here to network

You’re ready to build connections, shake hands, and meet the best in retail! Whether you’ve been strategizing on LinkedIn or plotting your booth route, NRF is your chance to create impactful partnerships.

Don’t Miss These Networking Opportunities:Stop by Booth #5157 and chat face-to-face with some of the brightest minds in retail operations and communications:

  • Lianne Prestamo | Sr. Store Communications Specialist, Pacsun
  • Kay Gursoy | Senior Manager, Retail Communications, Warby Parker
  • Kendall Moore | Sr. Manager, Retail Operations & Communication
  • Andraya Robinson | Project Manager, Store Operations & Communications, Janie and Jack
  • Rob Coultrip | Store Operations Leader, American Signature
  • Steve Gerlach | Senior Manager, Communications & Planning, Five Below

I’m here to learn

You’re the human equivalent of a sponge, soaking up every insight and trend NRF has to offer. Thought leadership and actionable takeaways are your jam, and you’ve already bookmarked the Big Ideas schedule.

Big Ideas Sessions to Bookmark:

Clear Vision, Seamless Execution: The Secret Behind One Retailer’s Store GrowthLearn how Zipline helped Warby Parker grow from 120 to 270+ locations without missing a beat.

  • Speakers: Melissa Wong (CEO, Zipline) and Sasha Ludwig-Siegel (Warby Parker)
  • When: Tuesday, Jan. 14 | 1:00-1:45 PM
  • Where: Level 1, Expo Stage 1

Better Training, Better Results: A Look at Zipline’s New L&D SolutionDiscover how Pacsun, Janie and Jack, and American Signature transformed training into a critical driver of operational excellence.

  • Panelists: Lianne Prestamo (Pacsun), Andraya Robinson (Janie and Jack), Rob Coultrip (ASI)
  • When: Tuesday, Jan. 14 | 10:15-11:00 AM
  • Where: Level 1, Expo Stage 1

⚡️ And NEW this year-ZipTalks!Don’t miss the chance to hear from retail leaders in quick-hit lightning talks on hot topics like innovation, engagement, and operational excellence.

ZipTalk Schedule Highlights:

  1. Andraya Robinson | Streamlined in 2025: Inside Janie and Jack’s StrategyDate/Time: Sunday, January 12 | 10:30-11:00 AM ️ Add to your calendar
  2. Rob Coultrip | Building the Perfect Framework for Engagement at ASIDate/Time: Sunday, January 12 | 12:30-1:00 PM ️ Add to your calendar
  3. Lianne Prestamo | Innovation in Action at PacsunDate/Time: Monday, January 13 | 12:00-12:30 PM ️ Add to your calendar
  4. Steve Gerlach | Implementation at the Speed of Retail with Five BelowDate/Time: Monday, January 13 | 2:30-3:00 PM ️ Add to your calendar
  5. Kay Gursoy | A Dash of Magic with Warby Parker: Uniting a Remote Workforce with a Central DashboardDate/Time: Tuesday, January 14 | 12:00-12:30 PM ️ Add to your calendar
  6. Kendall Moore | Brick by Brick: How a Global Toy Retailer Creates Holiday MagicDate/Time: Tuesday, January 14 | 2:00-2:30 PM ️ Add to your calendar

I’m here to eat, drink, and party

Why settle for conference center food when NYC is the culinary capital of the world?

✨ Bagels + Conversations:Fuel up with a bagel at Booth #5157, served fresh from Tompkins Square Bagels, and chat with our team about how Zipline is revolutionizing retail communication and operations for top brands.


NRF is great, but it’s the postseason!

We get it-retail insights are cool, but you’ve got your eye on the playoffs. Why choose between NRF and the NFL when you can have both?

Join us for reTAILGATE:

  • When: Sunday, Jan. 12 | 3:00-5:00 PM
  • Where: Booth #4657 (with Legion & RetailNext)
  • What to Expect: Playoff streaming, tailgate snacks, drinks, and a raffle!

I can’t make it this year

No worries! We’ll keep you in the loop with live updates, exclusive insights, and behind-the-scenes action from NRF on LinkedIn.

Book a Virtual MeetingWe’ll send you a recap of top sessions-straight from the show floor to your door!


See you at NRF in NYC!

Connect with Zipline at NRF 2025 to learn how best-in-class brands bring corporate strategies to life in stores.

Booth #5157 | January 14-16, 2025

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