A recent article by CEO World reports that 90% of organizations believe employee engagement affects their business’s success. And despite technology’s increasing role in the shopping experience, a survey by PwC highlights that 82% of American consumers say they’re still influenced by the people they interact with in stores.
For brick-and-mortar retailers, these stats are telling: With more shopping options available to consumers than ever before, brick-and-mortar retailers need to master the in-person customer experience to stay competitive. And customer experience, in turn, is inextricably linked with the employee experience.
In order to help customers, then, retailers should first focus on increasing engagement among their frontline store employees.
Here are a few best practices for building a more engaged team that can improve the customer experience and boost sales.
Communications expert Chuck Gose advises, “The employee experience defines the customer experience.” The numbers confirm it: Companies with engaged teams make approximately 2.5 times the revenue of those that don’t prioritize employee engagement.
Setting up your people for success involves providing them with robust communication tools. That way, they can understand company strategy as well as their role in accomplishing it; ask questions and give feedback; and share team accomplishments. Zipline’s store communication solution can do all of those things and more.
Check out our blog to read about how other retailers are keeping up through innovation, or get in touch today to set up a demo.
Recent Posts
Industry Trends
Retail IT teams are headed toward disaster. Here’s why.
Retail Communications
Today’s retail IT leaders: driving digital transformation from the inside out
Expert Interviews
Retail is changing. Shouldn’t store communications technology change too?
Company News
Employee engagement matters, and it begins here.
Industry Trends
When it comes to retail, grocery is the best place to work
Industry Trends
Lush’s Plan to Grow is the (Bath) Bomb
Industry Trends
Interesting Insights: The State of Store Comms Teams’ POV
Industry Trends
Insights from Shoptalk Day 2: Digital transformation requires retail stores
Industry Trends
Insights from Shoptalk Day 1: Why Enabling the Fleet Matters
Industry Trends
Celebrating the Women of Retail (Part 2)
Retail Communications | May 2, 2022
Expert Interviews | April 26, 2022