Asset: Pricing

Webpage | April 12, 2021

Pricing
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Messaging

We want Zipline in the hands of all mid-market and enterprise retailers so we price based on the economics of your business – so whether you have 200 stores or 20,000 stores, no one gets left in the dark.

Pricing

“Zipline offers a great product but even better people; attentive, detail oriented, customer-centric. Really top class.”

Chris Bailey Sr. Manager Global Retail Operations

SIZE

Based on store count

Everyone needs access to the right information. We therefore price by store – not by employee – so no one gets left in the dark.

BASKET

Centered around products

Build around your communications needs. Choose the modules that make the most sense for your budget.

CUSTOMIZATION

Suited to your needs

Every brand is different. We tailor your package based on the features you need and the level of service you desire.

Latest Resources

Stay up-to-date on the latest retail advice, trends, and software solutions for retail communications.

How Customers Influence the Product Development Process

At Zipline, we have a strong philosophy around retail communication and want our customers to buy-in to that vision and trust in our method of driving store execution, compliance, and happier employees.

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What is a UTM and what does this form do?

A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

Please be sure to use all lower case, and dashes-instead-of-spaces.

If there is a gated version (behind a form fill), you will be able to select the gated or ungated (direct to the content) link.

Most common Zipline sources are:

  • linkedin
  • salesloft
  • paid
  • sales
  • qr-code
  • newsletter

The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

  • social
  • email
  • banner
  • sem
  • event

Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

  • zipline360
  • retail-talent
  • nrf
  • abm
  • holiday-comms

The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

Term is optional, but can be used if there is a keyword associated with where you're sharing the link. This parameter is generally used to identify the search term used to find a paid ad for example.

Content is a good parameter to use when you are sharing multiple links from the same source/medium. If you have the same link in two different LinkedIn posts, you could use 'content' to differentiate based on the thumbnail used, or time of day. For example, 'Content' could be 'wed-afternoon' and 'thurs-morning' to describe when it was posted, or 'platform-thumbnail' or 'man-holding-clipboard' to describe the image associated with the link.

Your UTM link will display here after filling out the form

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