The health and safety of employees (and customers) is a top priority for retailers, but it can be difficult to ensure consistency of message and execution across stores. Why is that, and what can retailers do to improve?

Today, only 29% of direction sent from HQ to stores is executed correctly— that’s across all industries, not just convenience stores. We know it’s not the fault of store teams. Unfortunately, most haven’t been given the tools and information they need to be successful. I lived this problem first-hand in my comms role at a large retailer before founding Retail Zipline. What I realized was that the key to store execution was better communication and technology.