Retaining grocery, other retail workers is about more than pay, Zipline CEO Melissa Wong says. “There is a huge breakdown in communication around both, ‘What are we doing for you?’ and also that feedback loop back up—what are the stores saying, and what are associates saying?”

In a competitive environment for hourly associates, grocery stores, restaurants and other retail establishments are bumping up wages, offering signing bonuses and promoting opportunities for swift and steady advancement in the organization. But a recent survey from retail operations platform Zipline finds that current retail employees feel their company could be doing significantly more to keep their existing workers from heading for the exit door.