Zipline, the all-in-one store operations platform for retail brands, today announced its inclusion in both the Gartner® Hype Cycle™ for Frontline Worker Technologies, 2022 and the Gartner® Hype Cycle™ for Digital Workplace Applications, 2022.

According to Gartner, “frontline workers make up the biggest portion of the workforce, estimated at 2.8 billion workers on a global basis…Employee communications applications (ECAs) enable organizations to manage the planning, creation, audience personalization, delivery, and analysis of internal communications. These technologies also encourage feedback via polls, surveys, chat and comments. ECA solutions are part of an overall strategy to improve employee experience and workforce engagement, especially for frontline workers.”*