A Guide to Your BEST. NRF. EVER.

NRF 2023: Choose your own adventure!

December 13, 2022

There are less than five weeks until Retail’s Big Show opens in NYC, and this year there are more ways than ever to get your fix while at Javits! But your perfect show experience is not necessarily the same as your colleagues’, so we’re here to help you craft your ideal NRF!

Before Y2K was a repeating fashion trend, and before actual Y2K, there were Choose Your Own Adventure children’s books- think of this as the grown-up, retail-professional version of those. 

Select the phrase that most resonates with your NRF approach, and we’ll recommend the perfect lineup for your style!

🤝 Networking is my jam

🧠 I’m here to learn

🥳 I’m packing my party pants

🥯 I’m just here for the food

🤝 Networking is my jam

You’ve selected this option because, let’s face it, you’re never not networking! You’re likely already peeking at the expo floor map and plotting the most efficient way to visit your top booths and still hit all of the best end-of-day social events and the after-after show vendor parties! 

We’ve got you covered! We’ve curated a lineup of retail professionals from best-in-class brands at our booth just so that they can be available to share ideas with you and your peers.

Stop by booth #6229 and chat face-to-face with top-tier retail leaders who keep their store teams on track day after day:

Sunday, Jan 15th

11:00am – 1:00pm: Carmen Ip, Communications and Operations Manager at Lush

3:00pm – 5:00pm: Eric Wardian, Manager, Store Communications, and Lily Prestamo, Store Communications Specialist at PacSun

Monday, Jan 16th

10:00am – 12:00pm: Scott Thomas, Jr., Sr. Manager, Global Retail Communications and Engagement at Allbirds

3:00pm – 5:00pm: Jessica Siwy, Director of Omni Operations at BevMo

Tuesday, Jan 17th

10:00am – 12:00pm: Rob Coultrip, Manager Store Operations at American Signature Inc.

If you’re hungry for more, we’ve got you! Check out all the ways we can connect, and book a meeting with us – we’re so excited to be there and experience it with you! 

 🧠 I’m here to learn

You’re ready to attend NRF as the human equivalent of a sponge! You’re headed to NYC with your eyes and ears wide open, your fingers warmed up and ready for vigorous note-taking. We’d guess that you’ve already made a list of all of the speakers you definitely don’t want to miss on the big stage, and you’re scouring all of the speaker bios for intel. You’re just hungry for thought leadership, insights into retail trends, and the latest buzz in technology and resources for retail professionals. We see you!

Here are a couple of sessions and events that you can soak up:

Big Ideas Sessions: 

Organizing for Growth: How The Container Store aligns employees behind its vision

With Satish Malhotra, Chief Executive Officer at The Container Store

Monday, January 16, 2023,2:15 – 3:00pm EST

From AEO to Alo Yoga: A conversation with Retail Exec Karen Peters

With Karen Peters, Global Head of Retail and Store Development, Alo Yoga

Tuesday, January 17, 2023, 10:15-11:00am EST

🪡 Behind the Seams at Madewell

See Zipline in Action at Madewell at this in-store experience curated specifically for our friends in retail. Join your fellow retail professionals for breakfast before heading to NRF. The best part is you’ll hear from Madewell’s communication team, field leadership, and store management on how they use Zipline to achieve a memorable guest experience. (We have limited space available, so secure your spot!)

🥳 Party Pants are ON!

You’re going to the Big Show with perspective about what is really important- having a great time! It isn’t every day that thousands of like-minded people in the industry gather in the same place, so you’re making the most of it,  making memories, and planning a great time with friends. Who said expos have to be boring? Certainly not you- and we’re here for it!

Here’s your NRF gameplan (literally): reTAILGATE!

That’s right- come catch the game with us! You don’t have to choose between the NFL and the NRF. We’ll be streaming the playoffs with tailgate food and drinks, plus raffling off a Yeti cooler. Whether you’re a football fanatic or not so much, bring your A-Game to kick off the NRF fun!

We’ll tackle the snacks and drinks! All you have to do is come kick it on Sunday, January 15th, 3:00 PM – 5:00 PM ET on the 3rd floor of the NRF Expo between booths #6229 and #6327!

🥯 I’m just here for the food

You’re headed to The Big Apple, and you want to take your bite out of it!  You’re going to make the most out of your trip, and you’re packing your stretchiest pants. Why would you go to The Capital of the World, home to some of the most incredible cuisine in the globe, just to eat conference center food? We totally agree. 

That’s why we’ve got everything you need at our booth- everything bagels, that is! From store comms to cream cheese, we’ve got you covered. Take a rest and grab a chewy NYC bagel and cream cheese served up from Tompkins Square Bagels. Your NRF Bagel Stop is Booth #6229.

Still hungry? Us too! Luckily, a few of our Zipliners are ambassadors of the city so nice they named it twice, so we’ve compiled a brief inventory of places that you can check out when you’re in the Big Apple for the Big Show!  Whether you come to town early, extend your stay, or just need a quick bite after a long day of sessions – these are some of our recommendations for a sweet treat or pick-me-up:

Did someone say NRF Cookie Crawl? Check out our curated list of donut shops, pizza stops, plus the best cookies and coffee cups you can get close to the conference. 

🗽 See you at NRF in NYC!

Bonus adventure: check out these experiential, experimental, and innovative retailers in the city!

There is still so much to explore! Connect with Zipline at NRF to learn how best-in-class brands bring corporate strategies to life in stores.

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