NRF 2025 came to a close with a day full of impactful conversations, innovative solutions, and inspirational moments. From can’t-miss Big Ideas sessions to lightning-fast ZipTalks, Day 3 was the perfect finale to Retail’s Big Show.

We explored strategies for operational excellence, learned from leaders shaping the future of retail, and connected with trailblazers driving meaningful change. Here’s a look at the top highlights from NRF’s final day.

🎤 Big Ideas on the Big Stage

Better Training, Better Results

On the Big Ideas stage, industry leaders from Pacsun, Janie and Jack, and ASI shared how they’re turning employee training into a competitive advantage. Their message was clear: effective training isn’t just something to check off—it’s the foundation for building engaged, capable teams that drive results.

💬 Quotes We Loved:

• “When Melissa Wong says this is for retail, made by retail, it absolutely is.” – Robert Coultrip
• “I’m gonna say it again. One. Stop. Shop.” – Andraya Robinson
• “I think that at NRF, one of the themes I’ve seen across the two floors is consolidating solutions. So Zipline, we already manage tasks and communications that way, so adding learning into that toolbox was an easy choice.” – Lianne Préstamo

Speakers offered practical insights on streamlining onboarding, fostering employee engagement, and aligning training programs with business goals. It was a masterclass in how intentional training can not only set employees up for success but also drive broader organizational growth

👓 Clear Vision, Seamless Execution

Melissa Wong (Zipline CEO) and Sasha Ludwig-Siegel (Director of Retail & CX Communications and Training, Warby Parker) captivated the audience with an inspiring session on scaling with intention. As Warby Parker has grown from 120 to over 270 stores, they’ve relied on their One Frame of Mind philosophy to ensure every store reflects their core values and mission.

“By having our communications centralized on Zipline, we’ve reduced the work for everyone: HQ partners, headquarters, and customer-facing teams. No more writing duplicate messages; there is one spot for everything; everyone’s lives are better.” – Sasha Ludwig-Siegel

Sasha and Melissa shared how centralizing communications with Zipline has simplified workflows and reduced duplication for HQ and customer-facing teams alike. Their thoughtful approach to piloting tools and fostering brand consistency ensures that employees feel empowered to deliver exceptional customer experiences at every touchpoint.

The session provided actionable insights on creating alignment across locations, driving flawless execution, and cultivating a collaborative culture that supports both employees and customers.

⚡ The Final Round of ZipTalks

👓 A Dash of Magic with Warby Parker

Kay Gursoy, Senior Manager of Retail Communications at Warby Parker, captivated attendees during her ZipTalk by showcasing the power of a centralized dashboard to connect remote teams and enhance collaboration.

By blending consistency with creativity, Warby Parker has built stronger, more engaged teams, ensuring every team member feels connected, no matter where they are. Kay’s inspiring examples of seasonal takeovers and interactive elements had everyone buzzing about how thoughtful communication can create an even greater impact.

🧱 Brick by Brick: How a Global Toy Retailer Creates Holiday Magic

Kendall Moore, Sr. Manager of Retail Operations, took the stage to share how a global toy retailer delivers seamless seasonal execution year after year. Kendall’s insights emphasized that meticulous planning and empowering teams are the keys to creating magical in-store experiences during the busiest time of the year.

From leveraging clear communication to using robust planning tools like their dynamic Holiday Hub, Kendall demonstrated how a strong foundation supports creativity and success—even during the holiday rush. Attendees walked away with actionable tips to turn holiday chaos into seamless operational magic.

🎤 Top Theme from Day 3: Connection, Community, and Innovatio

Day 3 at NRF 2025 reinforced the importance of blending technology, creativity, and human connection to shape the future of retail. Speakers shared insights into fostering meaningful engagement, scaling innovation, and prioritizing community-driven strategies for lasting impact.

AI as a Productivity Powerhouse
David Solomon, CEO of Goldman Sachs, highlighted AI’s transformative potential, emphasizing its role in streamlining processes and boosting efficiency. He cautioned against short-term hype, noting that true value lies in long-term integration and thoughtful application.

Innovation Rooted in Community
Calvin McDonald, CEO of Lululemon, shared how grassroots efforts and product innovations like women-specific footwear are driving loyalty. By aligning with customer needs and leveraging feedback loops, Lululemon continues to build trust and engagement.

The Future of Wellness and Retail
Leaders from Oura and Lululemon emphasized how wellness can thrive through accountability and connection. Initiatives like global well-being benchmarks and community-based activations illustrate how brands can create lasting value beyond products.

The resounding message is loud and clear: progress happens when retailers innovate responsibly, engage authentically, and harness technology to amplify the human touch.

👋 Thank You for an Incredible NRF 2025!

Retail’s Big Show may be over, but the ideas, connections, and energy will keep us moving forward. A huge thank-you to everyone who stopped by Booth #5157, joined our ZipTalks, or shared their insights with us.

Stay tuned for more updates as we continue to build the future of retail—together. Until next time! 🩷

We know there’s a lot happening in retail these days, and stores can only do so much. That’s why we built Zipline – to make store teams’ lives easier. For far too long, retail brands have struggled with disconnects between headquarters and frontline teams. In fact, only 29% of HQ directives are executed correctly by stores. 

All these disconnects impact customer experience, sales, and brand sentiment. As you’re being asked to roll out more and more, and store teams are being asked to do more and more, it only gets harder to keep everything and everyone on track.

To ensure success tomorrow, you’ve got to keep today on track.

📣 We’d love to hear about the store initiatives you have planned this year and, if you’re interested, share more about how Zipline can help. Schedule some time and let’s chat again soon.