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All brands aspire to be memorable and loved by their customers and community. But getting brand right is part strategy, part hard work and part magic. It’s developing the right culture, bringing together the right team members and putting the right technology and processes in place to ensure that every employee understands the company’s North star and their role in making it happen. For one of our customers, a big part of creating brand magic fell to the communications team.
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AEO’s requirements for a store communications and task management platform were clear.They needed a way to package communications for field leadership and a consistent experience between the desktop interface and mobile app, since field leaders needed a way to quickly and easily communicate with stores when on the road. The choice was clear.
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Retail Communications | October 7, 2024
Retail Communications | October 2, 2024
Retail Execution | September 25, 2024
