Reimagining Retail Communications at World Retail Innovation Week

April 3, 2021

How Tech Can Connect Teams, Empower Individuals, & Drive Your Bottom Line

Melissa Wong is a retail veteran and consumer technology expert, having spent over 10 years focusing on retail communications at Old Navy. During her time in one of North America’s largest retailers, she focused on improving the way the company communicated with the field, ultimately improving store execution and driving sales.

Zipline is the communication and execution platform for retailers who believe in the power of the store experience. Tune into this session to learn more about:

  • How to bridge the gap between the field and HQ
  • Dig into why only 29% of direction that is sent to stores is being executed correctly, and how to change it
  • Promoting alignment and visibility at every level to transform how retailers operate
  • Why consumerized communication enables teams to engage and operate more effectively

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