How COVID Woke up Retail and Drove Lasting Innovation

Despite its irrefutable damage to the retail industry, the pandemic helped many agile retailers accelerate innovation. In this session, we will learn how outdoor retailer, Fjällräven, was able to transform operationally to be more responsive to market demands and meet customers where they were. In this session, presented at Future Stores Connect, you will learn:

• The important link between communications and store execution
• How to engage your fleet to drive better business results
• The link between values and performance in times of uncertainty