With the rise of online shopping and the pressure of the busiest time of year coming around, retailers are finding ways to offer unique and memorable shopping experiences to customers both online and offline.
While retailers have been investing in new technologies to stay ahead of the curve, some of the most memorable and sticky shopping experiences are created through the fundamentals — great store teams delivering an amazing guest experiences in store. However, as a manager, it is sometimes tricky to ensure that your employees comply with the in-store execution policy and actually complete the tasks assigned to them. In fact, we have found that lack of compliance can hurt your bottom line sales by as much as 90%. You can read about it here. The good news is that you can improve your retail communications by giving store teams digital tools and technologies that make store execution easier for employees, and compliance tracking easier for managers.
First of all, it’s important to give your teams product and trend information so they can help customers build their basket. Consumers who interact with knowledgeable store employees are more likely to make a purchase and have a more enriched shopping experience. Recent data shows that this is a real problem: 80% of shoppers believe they’re more knowledgeable than retail store associates (Retail Dive, 2017), but 66% of millennials find store employees “extremely important” to their shopping experience (Retail Dive, 2017). Also, most millennials (92%) this holiday season plan to spend money in a physical store, according to other research from the International Council of Shopping Centers. (Business Wire, 2017)
The best way to educate your teams is through a robust store communication platform such as the one offered by Zipline.
Even during the busy holiday season, seasonal employees should receive the same level of training as full-time staff to ensure all employees are prepared to handle customer interactions and deliver great customer service. From hiring to initial onboarding, the treatment of seasonal employees will mold their impression of your brand. Create brand advocates by making the seasonal employment experience as easy and enjoyable as possible.
That being said, seasonal employees are not as familiar with your standard store communications systems, and training them on these platforms is not always an option. By using an intuitive retail communication solution such as Zipline, you can make sure that your seasonal employees understand what they need to do, and comply with your policies.
Here are some tips on how to supercharge your retail execution during the holiday season:
Evolving technologies and omnichannel strategies are top of mind for most brick-and-mortar retailers, but traditional sales floor strategies still are a crucial part in a customer’s journey. To stay competitive with e-commerce giants like Amazon during the holiday season, ensuring that knowledgeable store associates are delivering personalized in-store customer service is essential.
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